San Antonio, Texas, Leads the development of branding and consumer marketing strategies for University Health. Conducts market research and works collaboratively with physician leaders, business development, finance, service line leaders and the executive team to identify strategic opportunities to grow brand preference and market share for key service lines. Creates, implements and evaluates comprehensive marketing plans to advance awareness and brand reputation for University Health. Develops monthly departmental and executive reports on consumer metrics, campaign results and return on investment. Leads a team of four marketing managers and a social media manager. A Bachelor’s Degree, in Marketing or a related field is required.
The ideal candidate will have strong writing, editing and presentation skills.
Significant prior experience in the development and execution of successful marketing initiatives is required, preferably within the health care industry. Demonstrated experience in market research; marketing plan development, execution and measurement; traditional and digital advertising campaigns; customer relationship management systems; and social media. Experience leading a team. Excellent benefits, including medical with no co-pays for prescriptions, dental, vision, annual education stipend, generous PTO accrual, retirement programs, life insurance, pet insurance, disability and much more.
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