Director of Marketing, Main Campus – Georgetown University | Georgetown University

Georgetown University

Nationwide, Director of Marketing, Main Campus – Georgetown University Located in a historic neighborhood in the nation’s capital, Georgetown offers rigorous academic programs, a global perspective, exciting ways to take advantage of Washington, D.C., and a commitment to social justice. Our community is a tight knit group of remarkable individuals interested in intellectual inquiry and making a difference in the world. Requirements Director of Marketing, Main Campus – Georgetown University Overview Who says you can’t teach an old bulldog new tricks? Georgetown University is seeking a Director of Marketing who will hire and build a new team of marketers to support designated graduate schools’ marketing efforts. We’re looking for someone who is analytical and results-focused, with a deep knowledge of digital marketing lead generation tactics, website user-experience, content strategy, SEO and paid search, and email marketing/CRM systems; and who will also hire, train, and supervise marketing team members and take responsibility for their professional development. Reporting to the Chief Marketing Officer, this new position will play a senior management role on the MarTech team where they will develop strong working relationships with internal partners and external agencies. The Director of Marketing will also plan, develop, implement, and evaluate lead generation, engagement strategies, and brand-building efforts for Georgetown’s graduate programs. If you’re interested in the challenge of building a team and a new marketing effort for a 233-year-old, world-renowned university – and being responsible for and sharing in the success of both – then continue reading! And while a love of cats isn’t a deal breaker, our bulldog mascot, Jack, might have something to say about that. Responsibilities Marketing Strategy Development and Management In collaboration with the CMO, develop the marketing strategy and project plan each fiscal year. Lead the execution of the marketing strategy – allocating corresponding resources and budgeting appropriately – to efficiently support the integrated advertising and marketing tactics promoting the Georgetown University brand and graduate programs to achieve annual enrollment and revenue targets. Oversee agency partners and manage the relationships, and – in collaboration with the CMO – manage contracts, project parameters, workflows, and corresponding budgets. Oversee day-to-day marketing schedule and direct the activities of marketing staff members to complete their assigned tasks within established budgets and timelines. Determine how to best improve current ‘owned assets

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