Director of Marketing | First Bank/First National Corporation

First Bank/First National Corporation

Winchester, Virginia, Job Title:                                    SVP/ Marketing & Communications Director
Supervisor Title:                        EVP/Chief Risk Officer
Status:                                        Exempt
 
 
Position Purpose :   The Marketing & Communications Director is responsible for the development and execution of the company’s marketing plan designed to reinforce the company’s brand and is in alignment with corporate strategic initiatives.  This position oversees and coordinates marketing initiatives, ad/media buys, public web and social media sites, ensures communications and support collateral are appropriate and meet strategic objectives, and for the development and monitoring of the department’s budget.
 
Essential Duties : 

Develop, implement, and maintain a marketing plan which is in alignment with corporate goals and includes strategies, product concepts, and promotional programs which positively promotes the corporate brand, drives interest, and increases sales
Develop, implement, and maintain comprehensive policies, framework and programs related to corporate brand, marketing, communications, and advertising
Collaborate with various stakeholders to develop and implement marketing and branding strategies for new and existing products, both internally and externally
Lead development and execution of marketing campaigns, including design, tracking, results reporting, analysis, and recommendations
Monitor and report on key marketing performance metrics, utilizing tracking tools which provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights
Develop, manage, and routinely report on marketing budget, including expenditure spending, PR commitments and other financial considerations
Assist other departments with public and employee facing branded materials in an effort to maintain bank wide consistency in branding
Develop, coach and mentor direct reports in the marketing department

 
Training :

5+ years’ experience in marketing, communications, and/or public relations
2+ years’ experience in a corporate management role
Strong experience in digital advertising, social media, and website management
Demonstrated experience in creating successful marketing and public relations strategies
Bachelor’s Degree in Marketing, Public Relations, or a related field
Exceptional communication skills
Demonstrated leadership skills
Ability to initiate and monitor multiple simultaneous projects

 
 
Communication :
This position requires effective written and verbal communication skills. Participation in various meetings/events including offsite and after-hours is expected.
 
Knowledge/Skills :
Bachelor’s degree in marketing, communications, public relations, or related field.  This position requires sound organization, recordkeeping, self-motivation, communication, analytical, and project management skills. A strong understanding of marketing functions is required. A strong aptitude and working knowledge of social media and digital advertising is required. Proficiency in the above listed “training” requirements is expected.
 
Working Conditions (How much time is spent standing, sitting, talking, use of hands, requirements to lift maximum weight amount and frequency):
This position will require periodic travel to branch offices, vendors, and special event venues.  A significant amount of time will be spent working in an office environment, whereby the employee will be seated with routine lifting required.  Working hours may vary on certain days or weeks depending upon corporate needs and various special events.
 
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed under the knowledge/skills section are representative of the knowledge, skill set, and/or ability required.  Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. Bachelor’s degree in marketing, communications, public relations, or related field.  This position requires sound organization, recordkeeping, self-motivation, communication, analytical, and project management skills. A strong understanding of marketing functions is required. A strong aptitude and working knowledge of social media and digital advertising is required. Proficiency in the above listed “training” requirements is expected.

5+ years’ experience in marketing, communications, and/or public relations
2+ years’ experience in a corporate management role
Strong experience in digital advertising, social media, and website management
Demonstrated experience in creating successful marketing and public relations strategies
Bachelor’s Degree in Marketing, Public Relations, or a related field
Exceptional communication skills
Demonstrated leadership skills
Ability to initiate and monitor multiple simultaneous projects

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