Cook County Health
Chicago, Illinois, DIRECTOR OF MARKETING Job Number: 00127176 Job Posting : Mar 22, 2022, 9:17:43 PM Closing Date : Ongoing Full-time A.M. P.M. Collective Bargaining Unit : None None Posting Salary : COMPETITIVE Organization : Health and Hospital Systems LOCATION: John H. Stroger Hospital Applicants may apply for this position by submitting a resume/ CV to the following email address: firstname.lastname@example.org . When submitting a resume/CV by email, you must include the job title and posting number in the subject line of your email. Job Summary The Director of Marketing will serve as organization’s lead to develop and implement short- and long-term marketing strategies for the Cook County Health (CCH) brand, its programs, products, and service lines, including its health plan offerings. The Director of Marketing is responsible for building best-in-class multi-cultural marketing ensuring CCH is meeting its patients where there are optimizing available resources. CCH is comprised of two acute care hospitals, a network of community health centers, the CORE Center, Cook County Department of Public Health, CountyCare health plan and Correctional Health Services at the Cook County Jail and the Juvenile Temporary Detention Center. This position is exempt from Career Service under the CCH Personnel Rules. Minimum Qualifications Bachelor’s degree in Communication, Marketing or related field from an accredited college or university Seven (7) years of practical experience in consumer with at least three (3) years of experience executing effective, multi-cultural marketing campaigns Three (3) years of experience in healthcare, health insurance, or a closely related field Three (3) years of experience managing a team Experience with creative campaign deployment Experience working with or for marketing and media or related agencies Demonstrated proficiency and experience in the use of digital strategies Demonstrated excellent verbal, writing, and presentation skills (samples will be required and a writing test may be administered) Preferred Qualifications Master’s degree in a related field from an accredited college or university Experience in health plan marketing, health administration, planning, analysis, etc. Bilingual Typical Duties Collaborates with CCH leaders to prioritize, develop and implement integrated marketing strategies to drive growth, retain and grow patients/members, increase brand awareness and improve reputation among various stakeholders but primarily among current and future patients Establishes priorities for system marketing and branding initiatives and develops budgets and metrics to define success Synthesizes market data to inform strategies that effectively position and drive growth in CCH facilities, service lines and health plan products Works closely with CCH’s contracted marketing communications firm(s) and other partners to further develop the CCH brand, its products and service lines and any new brands Establishes evaluation mechanisms to assess the effectiveness of branding and marketing efforts Oversees productions of advertising marketing assets including, but not limited to, broadcast, radio and digital advertising, web content, promotional materials and more Drives and facilitates the usage of digital assets for marketing purposes, enhances Search Engine Optimization (SEO) Utilizes quantitative and qualitative data to identify levers that will drive growth across the CCH enterprise Collaborates closely with the media and community affairs team to strategize and develop communication campaigns that are aligned with CCH goals Ensures that appropriate branding standards are developed, implemented and followed and that applicable regulatory and legal requirements are adhered to across all marketing efforts Manages the marketing budget in order to meet financial and business objectives Ensures that the brand strategy continuously develops Performs other duties as assigned Knowledge, Skills, Abilities and Other Characteristics Ability to work in a fast-paced, complex organization managing multiple priorities Well organized, entrepreneurial, nimble, strategic and tactical Strong marketing campaign planning, execution, management and assessment skills Brand development and management skills Strong analytic and business planning skills, able to assess external market factors and apply them to decision-making about marketing strategy as well as evaluate marketing campaign goals and metrics Able to apply creativity and imagination in an under-resourced environment Excellent presentation skills Ability to discern strategic content and effectively communicate critical information Strong interpersonal and team participation skills Strong team facilitation and conflict management skills Respect for the mission, goals and strategic direction of the organization VETERAN PREFERENCE PLEASE READ When applying for employment with the Cook County Health & Hospitals System, preference is given to honorably discharged Veterans who have served in the Armed Forces of the United States for not less than 6 months of continuous service To take advantage of this preference a Veteran must : Meet the minimum qualifications for the position. Identify self as a Veteran on the employment application by answering yes to the question by answering yes to the question, “Are you a Military Veteran?” Attach a copy of their DD 214, DD 215 or NGB 22 (Notice of Separation at time of application filing. Please note: If you have multiple DD214s, 215s, or NGB 22S, please submit the one with the latest date. Coast Guard must submit a certified copy of the military separation from either the Department of Transportation (Before 9/11) or the Department of Homeland Security (After 9/11). Discharge papers must list and Honorable Discharge Status. Discharge papers not listing an Honorable Discharge Status are not acceptable OR A copy of a valid State ID Card or Driver’s License which identifies the holder of the ID as a Veteran, may also be attached to the application at time of filing. If items are not attached, you will not be eligible for Veteran Preference VETERANS MUST PROVIDE ORIGINAL APPLICABLE DISCHARGE PAPERS OR APPLICABLE STATE ID CARD OR DRIVER’S LICENSE AT TIME OF INTERVIEW. BENEFITS PACKAGE Medical, Dental, and Vision Coverage Basic Term Life Insurance Pension Plan Deferred Compensation Program Paid Holidays, Vacation, and Sick Time You may also qualify for the Public Service Loan Forgiveness Program (PSLF) For further information on our excellent benefits package, please click on the following link: http://www.cookcountyrisk.com/ MUST MEET ALL REQUIRED QUALIFICATIONS AT TIME OF APPLICATION FILING. *Degrees awarded outside of the United States with the exception of those awarded in one of the United States’ territories and Canada must be credentialed by an approved U. S. credential evaluation service belonging to the National Association of Credential Evaluation Services (NACES) or the Association of International Credential Evaluators (AICE). Original credentialing documents must be presented at time of interview. *Please note all offers of employment are contingent upon the following conditions: satisfactory professional & employment references, healthcare and criminal background checks, appropriate licensure/certifications and the successful completion of a physical and pre-employment drug screen. *CCHHS is strictly prohibited from conditioning, basing or knowingly prejudicing or affecting any term or aspect of County employment or hiring upon or because of any political reason or factor. COOK COUNTY HEALTH & HOSPITALS SYSTEM IS AN EQUAL OPPORTUNITY EMPLOYER.
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