Director of Marketing & Communications | Mt. Bethel Christian Academy

Mt. Bethel Christian Academy

Marietta , Georgia, Unique Qualifications: 

Excellent written and verbal communication skills with an ability to effectively communicate with all stakeholders of the school

Impeccable grammar and written communication

Ability to successfully prioritize multiple tasks in an atmosphere where time-sensitive deadlines are the norm
Ability to work independently while possessing strong collaboration skills
Video production skills (ability to execute the entire video production process)
Graphic design skills 
Ability and experience in Adobe Creative Cloud (Premiere, InDesign, Photoshop, etc.)
Ability to manage social media accounts
Knowledge of branding concepts and experience in institutional marketing

 
General Responsibilities

Directs school-wide marketing efforts
Directs school-wide communications efforts

 
Specific Responsibilities

Creates and executes content management strategies and cohesive marketing plan
Coordinates communications and marketing efforts with admissions and advancement teams
Manages website – production and management of content, design, training, etc.
Produces marketing videos
Produces advertisements/campaigns for use in local media
Manages school-wide social media presence (Facebook, blogs, YouTube, Instagram, etc.), and collaborates on division-specific social media communications
Oversees and produces publications (online and/or print):

Internal publications (handbooks, weekly newsletter, programs, etc.)
Marketing publications (brochures, flyers, ads, magazines, etc.)
Advancement publications (e.g. annual reports, capital campaign materials, etc.)
Admissions publications (e.g. online content, flyers, application materials, etc.)

Coordinates vendor relationships with all relevant marketing and communications partners (web hosting company, freelancers, graphic designers, photography and video support, publishers, etc.)
Oversees and produces content and design of marketing and advertising campaigns (e.g.: open houses, capital campaigns, annual fund, marketing for specific goals like new programs)
Gathers and/or produces visual materials (photography and video) for marketing purposes (internal and external)
Chairs a Marketing & Communications Team and/or coordinates teams of volunteers (parents, faculty, students) to produce marketing and communication materials to support admissions and advancement goals
Manages the MBCA Brand Standards Guide and ensures brand consistency schoolwide (including letterhead, business cards, stationery, door signs, merchandising)
With Director of Admissions and Director of Advancement, coordinates various community events where MBCA students and staff can market the school
Maintains a digital catalog of all school photography
Serves as photographer and videographer for school events or engage photography/videography services as necessary—requires seasonal night or weekend work
Promotes school news to local, regional and national media as appropriate through press releases and other avenues
Composes and sends emergency email and text communications to parents, staff, and other school community members using the school’s student information system software, all-school updates
Executes other marketing and communications duties as assigned and contribute to the life of the school

  Requirements: 

Full agreement with MBCA’s Statement of Faith & Doctrinal Statements, passion for Christ-centered instruction
Marketing, Communications, PR, Media Production, or related Bachelor’s Degree
Experience in a marketing & communications role or responsibilities, preferably in a school setting 
Ability and experience in video content production
Ability and experience in online and print publication
Ability and experience in social media and website management
Familiarity with private school operations preferred

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