Director of Marketing and Fan Engagement | Northwestern University

Northwestern University

Evanston, Illinois, Department: Univ Athletics-Extrnl Affairs Salary/Grade: EXS/5 Job Summary: The Director/Associate Director of Marketing and Fan Engagement will serve an integral role in the overall marketing and promotion of Northwestern Athletics with a primary focus on select sport programs.  Reporting to the Associate Athletic Director for Marketing and Fan Engagement, this position will facilitate the development and execution of strategic plans enhancing brand awareness, ticket sales, the fan/game experience and other revenue generating initiatives.  This role will work closely with all members of the Athletic Department as well as numerous constituencies withing the University community. *Willingness and ability to work a non-traditional schedule including evenings, weekends and holidays as required. * Responsible for adhering to all Department and University policies and procedures, as well as the rules, regulations, bylaws and interpretations of the Big Ten Conference and the NCAA. Specific Responsibilities : Serve as the contact from the Marketing department for select sport programs participating in cross-functional teams, collaborating with numerous external units within the department.  For assigned sports programs, facilitate the creation and implementation of a comprehensive marketing, ticket sales, game experience, community engagement, social media, and email campaigns including coordinating calendars and timelines with each external operations unit. Serve as the gameday event director and producer for assigned sports programs which includes creating game scripts, directing in-game fan experience elements, working to ensure sponsorship fulfillment and the scheduling and onsite oversight of gameday staff. Serve as a liaison between the sports program and the department’s community relations unit to enhance the profile of the team’s involvement in the community. Assist and/or lead in the execution of the gameday events for home football and men’s basketball games including, but not limited to, overseeing and managing interns to ensure on-field/on-court sponsorship elements are appropriately executed, planning, and executing gameday operations, and assisting with activation of ticket sales initiatives. Assist with special programs and events for the athletic department such as the Randy Walker Memorial 5K, Kids’ Club, Meet the Team Night and others. Serve as the liaison for the marketing department with various constituents on campus, as well as within the Evanston and Chicago communities. Works closely with the staff of each program to ensure alignment with department and team initiatives. Collaborates with the ticket sales and operations department to effectively price season, single-game, and group tickets to maximize revenue and attendance. Oversee and manage the student internship program. Helps manage distribution of email communications to ticket buyers, fans and season-ticket holders. Helps manage Northwestern Athletics email database and communication through Paciolan and Cheetah mail Collaborate with ticket office in developing messaging and execute email marketing and automation into maximize all revenue opportunities within the Paciolan and email system. Minimum Qualifications: Successful completion of a full 4-year course of study in an accredited college or university leading to a bachelor’s or higher degree; OR appropriate combination of education and experience. 3-5 years of proven success in marketing, game experience, content creation, public relations, revenue generation, live event production, email marketing, advertising, or other similarly related field. Ability to work both independently and collaboratively across all teams. Ability to work in dynamic fast paced environment. Experience using Oracle Eloqua marketing automation tool. Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community. Proven expertise in communications including writing, proofreading, and editing skills. Extensive computer skills in both Windows and Mac environments. Expertise in Microsoft Office Suite including Word, Excel, and PowerPoint; expertise in using e-mail packages, WebEx, and the Internet. Basic working knowledge of Adobe Creative Suite (Photoshop, InDesign, Illustrator). Exceptional organizational skills; ability to manage multiple projects occurring within a short timeframe; must be very detail-oriented. Benefits: At Northwestern, we are proud to provide meaningful, competitive, high-quality health care plans, retirement benefits, tuition discounts and more! Visit us at to learn more. Work-Life and Wellness: Northwestern offers comprehensive programs and services to help you and your family navigate life’s challenges and opportunities, and adopt and maintain healthy lifestyles. We support flexible work arrangements where possible and programs to help you locate and pay for quality, affordable childcare and senior/adult care. Visit us at to learn more. Professional Growth & Development: Northwestern supports employee career development in all circumstances whether your workspace is on campus or at home. If you’re interested in developing your professional potential or continuing your formal education, we offer a variety of tools and resources. Visit us at to learn more. Northwestern requires all staff and faculty to be vaccinated against COVID-19, subject to limited exceptions. For more information, please visit our COVID-19 and Campus Updates website. The Northwestern campus sits on the traditional homelands of the people of the Council of Three Fires, the Ojibwe, Potawatomi, and Odawa as well as the Menominee, Miami and Ho-Chunk nations. We acknowledge and honor the original people of the land upon which Northwestern University stands, and the Native people who remain on this land today. Northwestern University is an Equal Opportunity, Affirmative Action Employer of all protected classes, including veterans and individuals with disabilities. Women, racial and ethnic minorities, individuals with disabilities, and veterans are encouraged to apply. Click for information on  EEO is the Law.