Director of Marketing and Communications | Portland Symphony Orchestra

Portland Symphony Orchestra

Portland, Maine,  
REPORTS TO: Executive Director     SUPERVISES: Marketing Manager (FT); Graphic Designer (FT)  
 
DATE OF JOB DESCRIPTION: August 4, 2022  
 
ORGANIZATIONAL MISSION: The Portland Symphony Orchestra serves our community by enriching lives through music  
  SUMMARY/OBJECTIVE OF JOB: The PSO seeks a Marketing and Communications Director with a proven track record of successfully managing and executing marketing campaigns across a variety of channels, including web, traditional media (Broadcast TV, cable, radio, direct mail), print, OTT, branding, content marketing, experiential marketing, as well as digital, SEO, and social media marketing to generate qualified leads and enhance levels of interest, to support ticket sales and development goals, and boost the overall brand awareness of the PSO in the community.   
 
As a senior leadership role, this position is responsible for ensuring the team is prioritizing the right initiatives and that creative assets and campaigns meet strategic objectives. This role includes being a key partner to the PSO Senior Staff and overseeing public relations, an outside telemarketing team, the box office, the media strategy, production of the PSO program book, digital distribution of online concerts, front of house procedures, and web strategy. In addition to being strategic and creative, this position requires competency in driving projects forward and addressing directly or delegating effectively the management of resources, workflow, budgets, and reports to constituents.    
JOB DUTIES AND RESPONSIBILITIES:  
  Marketing Management/Public Relations  

Plan and implement all aspects of season subscription and renewal campaigns, including direct mail and telemarketing. Oversee the acquisition of prospect lists, production of all campaign materials, and work of outside contractors. Monitor the progress of all campaigns and provide progress reports and analyses of results.  
Plan and implement a year-round single tickets sales campaign, including the design and placement of print, radio, TV (broadcast and cable), OTT, direct mail, OOH, and digital advertising, special promotions, and group sales. Oversee the work of outside contractors; provide periodic progress reports.  

Develop house scale, pricing strategies, and policies that fulfill revenue/attendance goals. Research and recommend any special ticketing policies (i.e., exchanges, discounts) and subscription series makeup in collaboration with box office.  
Liaise with box office. Facilitate friendly, courteous service and customer satisfaction in ticket transactions; engage in customer research as needed. Monitor internal information systems to ensure accurate and efficient ticketing and customer relations systems.  
Develop a program for communicating the PSO’s activities to the media. Work closely with publicists in establishing positive contacts with local media outlets and in conveying an image consistent with the PSO’s strategic plan. Maintain media contacts, act as spokesperson for PSO as needed, and provide public information by request.  
Oversee the development and production of all materials used to support the PSO’s marketing campaigns (subscription, single ticket, and special events) and public relations events, including broadcast TV, cable, OTT, and radio ads, direct mail (such as subscription brochures), print ads, OOH (airport ads, posters), social media, website, e-news, advertising copy, telemarketing, press releases, newsletters, program books, and special promotions. Ensure the quality, consistency, and accuracy of all PSO communications.  
Develop strategic marketing communications plans, including messaging strategy and channel plans, to achieve marketing plan objectives for the organization.  

Work cross-functionally with Development, Artistic Operations, Education/Community, and Finance Directors to support the organization.  
Oversee the planning and development of special public relations events and new subscriber activities; ensure consistency with PSO policies and objectives.  
Conduct audience and market research as needed; develop strategies based on survey analyses. Provide statistical and demographic information to the PSO as requested.  

 
Oversight of Graphic Design and Production   

Manage the development, scripting, production, and distribution of all promotional and collateral materials including print, on-air, and digital media.   
Coordinate mailings through outside vendors.  
Manage proofing and approval process for all materials.  

Oversee lobby, event, and box office signage.  
Monitor and track in-house inventory of print materials.  

  Budget and Planning  

Establish appropriate goals for the subscription campaign and single tickets sales campaigns, in consultation with the Executive Director.  
Develop a plan for achieving those goals and establish a primary calendar that outlines all campaigns and external communications.  

Develop budgets for each event and campaign; monitor the progress of each, and adjust plans when necessary.  
Identify organizational and market trends that may cause significant problems or present new opportunities for the PSO; recommend a course of action or changes in the current operating plan that takes this information into account.  
Provide information for the Music Director and Artistic Planning Committee in developing programs. Develop and recommend coordinated packaging to achieve maximum sales.  
Work closely with the Executive Director and other designated staff in strategic planning and communications for the PSO.  
Provide guidance and support to all departments in issues regarding patron engagement and/or communications.  

 
Administrative  

Oversee the development and maintenance of all tickets sales systems and records; ensure the accuracy of all ticket revenue reports; provide weekly progress reports.  
Work with the relevant staff in packaging and solicitation of sponsorships/in-kind support for various product lines and campaigns; ensure that media exposure and acknowledgement take place.  
Negotiate contracts and manage ad buys with outside advertising vendors for the provision of direct mail, telemarketing, marketing research, design, and printing services; ensure competitive pricing and the quality of their work.  
Hire, train, manage, and evaluate the performance of all marketing and public relations staff, including vendors, interns, and volunteers.  

Serve as part of the senior management team to assist the Executive Director in setting and implementing administrative and artistic policies established by the Board.  

  Board of Directors  

Report to the Board on progress of all ticket sales campaigns; provide other reports and public communications as requested.  
Recommend marketing policies and promotion strategies to the Executive Director and Board with the goal of reaching new audiences for the orchestra; ensure that all new promotions demonstrate the highest standards of professionalism and ethical conduct.  
Serve on relevant patron engagement, box office, and artistic planning committees.  

  Front of House  

Coordinate all Front of House staffing and Marketing/Development materials and set-up at concerts.  
Serve as main liaison between box office and the City of Portland (or other venue partners) to ensure Front of House polices are coordinated and consistent.   
Manage, update, communicate, and coordinate all needed concert safety protocols.   
Hire outside vendors to manage any and all needed concert protocols.   

Manage concert photography.   

 
Digital Distribution  

Coordinate the digital distribution of all PSO online concerts.   
Maintain and manage the PSO TV video platform and coordinate digital sales and access with box office.  
Manage the production and release of trailers and materials to drive digital concert sales.  
Coordinate or create all motion graphics for PSO digital concerts.  

Keep up to date on video distribution trends and platforms to ensure the best value for PSO.  
Maintain and manage digital archive of all filmed concerts.  

 
Other  

Attend and/or run Front of House for select concerts of the orchestra as a PSO representative.  

Develop and maintain relationships with local business and arts leaders to enhance PSO’s marketing and public relations efforts. Work to enhance public understanding of and support for the unique role of the orchestra in the community.  
Represent PSO on the Playbill – Portland Presents consortium.  
Perform other duties as assigned by the Executive Director.  

 
WORK ENVIRONMENT: Hybrid work environment, with at least 3 days in-office in Downtown Portland expected. The office environment is relatively quiet, temperature controlled, and indoors. Parking is not provided.   
 
PHYSICAL DEMANDS: Occasionally need to lift upwards of 25-35 pounds for Front of House concert set-up. Also expected to stand for at least a few hours at a time when working Front of House. This is NOT a requirement of the job and accommodations can be made. Consistently operates a computer and other office equipment such as a copy machine and computer printer. Must be able to remain in a stationary position 75% of the time.    
 
TRAVEL: Travel to local outside meetings and concerts expected. Most trips will not require an overnight stay.    
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice.  
 
COMPENSATION: Full Time, Salaried Exempt, Commensurate with Experience  
 
COMPENSATION: Full Time, Salaried Exempt, Commensurate with Experience  
COMPENSATION RANGE: $65,000 – $70,000.  
ADDITIONAL BENEFITS:  

plus 2% retirement contribution  
Health and dental benefits  
Generous time off policy: 10 vacation days annually, growing to 20 vacation days after 10 years of service.  
Additional time off includes a one-week office closure each summer, and a one-week office closure at the end of December each year.  

HOURS: 8 AM to 4 PM or 9 AM to 5 PM, Monday through Friday with additional work hours expected at select concerts.  
 
TO APPLY:   
  Please email resume + cover letter to Carolyn Nishon, Executive Director , at cnishon@portlandsymphony.org with subject line “PSO Marketing Application ” by Sunday, August 28, 2022.  Format: .pdf preferred / .doc accepted.   
For more information on the Portland Symphony Orchestra (Maine), please visit PortlandSymphony.org  
  An Equal Opportunity Employer: It is the policy of the Portland Symphony Orchestra to provide all persons with equal employment opportunities without regard to race, color, religion, sex, national origin, marital status, sexual orientation, handicap, age, or veteran status.  
  Vaccine policy: The Portland Symphony Orchestra requires staff members to be fully vaccinated with a CDC-approved COVID-19 vaccine, including any CDC-recommended booster shots. The Portland Symphony agrees to comply with the applicable Equal Employment Opportunity Commission guidance regarding mandatory employer vaccination programs under the ADA (Americans with Disabilities Act) and Title VII of the Civil Rights Act.  
   
REQUIRED QUALIFICATIONS/COMPETENCIES:  

5+ years managing teams  
5+ years in marketing, preferably in the performing arts  
Marketing Degree or relevant experience  
Digital marketing certifications: such as Google Ads, Google Analytics, or relevant experience  
Highly motivated with strong strategic, organizational, and communication skills  
Ability to work as part of a team, resolving problems, balancing the needs of diverse groups, and carrying projects through at a high level of excellence  
Ability to independently prioritize and complete work in a complex environment  
Extremely sophisticated time management and prioritization skills  
Excellent written and oral communication skills with experience in marketing writing  
Strong computer skills  

 
PREFERRED QUALIFICATIONS/COMPETENCIES:  
 
Familiarity with the following strongly preferred:  

Google Analytics & Google Adwords  
Adobe Creative Cloud (with emphasis on Premiere Pro and After Affects)  
Online content management (WordPress)  

Email management and communication (Constant Contact)  
Presentation (MS PowerPoint or KeyNote)  
Strong Excel Skills  
Photography and videography skills   
Video editing and motion graphics skills a plus  

An understanding and appreciation for symphonic music   
ADDITIONAL BENEFITS: 

plus 2% retirement contribution 
Health and dental benefits 
Generous time off policy: 10 vacation days annually, growing to 20 vacation days after 10 years of service.  
Additional time off includes a one-week office closure each summer, and a one-week office closure at the end of December each year. 

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