Director of Athletic Marketing & Fan Experience | College of the Holy Cross

College of the Holy Cross

Worcester, Massachusetts, Director of Athletic Marketing & Fan Experience

About College of the Holy Cross: Founded in 1843 in Worcester, Massachusetts, the College of the Holy Cross is among the nation’s leading liberal arts institutions. A highly selective, four-year, exclusively undergraduate college of 3,100 students, Holy Cross is renowned for offering a rigorous, personalized education in the Jesuit, Catholic tradition. Holy Cross highly values the unique skills, perspective, talents and passion that each employee contributes to its learning community. To work at The College is to accept an invitation to participate in the growth and development of all campus members, students, faculty and staff. The College’s commitment to diversity is an important feature of the Holy Cross education. Informed by the presence of diverse interpretations of the human experience, Holy Cross is building a community marked by freedom, mutual respect, and civility. We seek others who support our values of diversity and inclusiveness. Job candidates of all diverse backgrounds who embrace the open and inclusive culture of Holy Cross are welcome and encouraged to apply. Job Description: Job Summary The Director of Athletic Marketing & Fan Experience is responsible for the creation and execution of marketing strategies, promotional plans and advertising campaigns with the goal of revenue generation, fan engagement and community exposure for Holy Cross’ 27 Division I programs. Major Areas of Responsibility Develop, design, execute and assess strategic marketing plans with goal of increasing revenue generation, fan engagement and community exposure, with particular focus on revenue-generating sports of football, basketball (men’s and women’s) and ice hockey (men’s and women’s). Work as an integral member of the external operation’s revenue generation team, responsible for the strategy and execution of achieving annual departmental revenue goals and positioning Holy Cross Athletics for success within a competitive marketplace. This includes contributing to the acquisition and retention of ticket sales (season, single game and groups) in conjunction with the ticket office staff and content & strategy team. Direct and oversee ticket sales campaigns for our four ticketed sports of Football, Men’s Basketball, Women’s Basketball, and Men’s Ice Hockey including: season tickets, mini plans, subscriptions, group and individual game sales. Direct and advance group sales and group experiences packages through direct outreach and advertising. Develop and execute in-game promotions and events to create an exciting atmosphere that enhances the fan experience and Holy Cross’ competitive advantage. Act as primary marketing contact for coaches and sport administrators, working closely with each on marketing plans and community initiatives. Conceptualize, schedule and strategically implement print, digital and radio advertising campaigns. Collaborate with various internal and external constituents, including student government, student involvement and other student organizations to increase student attendance and support. Establish and activate short- and long-term marking goals and objectives, and consistently evaluate effectiveness to implement change when necessary. Oversee and develop athletics marketing assistant director, robust marketing internship program and gameday staff; serve as department liaison with Holy Cross spirit groups (pep band, cheerleaders, dance team). Manage and monitor annual marketing budget. Collaborate with Crusader Sports Properties on in-game sponsor activation. Oversee and grow the Crusader Kids’ Club. Oversees overall ticket office operations, ensuring compliance with the College, Patriot League, Atlantic Hockey, NCAA rules and regulations, as well as state, federal laws, policies, and regulations. Other marketing and fan engagement responsibilities as assigned. Requirements: Minimum Qualifications Bachelor’s degree required; 2-4 years of experience in a sports or entertainment field, directly related to the responsibilities described. Previous experience in professional or intercollegiate athletics environment required (previous internship applicable). Ability to take complex ideas and present them in a manner that is easy to consume and share. Experience managing a small team and working cross-functionally to achieve departmental goals. Knowledge of current and emerging marketing practices, concepts, principles, methodology and techniques. Experience designing and executing print, digital and broadcast advertising campaigns. Ability to work effectively in a fast-paced environment and manage multiple projects with tight deadlines. Ability to work well with a wide range of individuals and organizations within a diverse community. Strong quantitative analytical ability. Ability to communicate effectively, both in writing and verbally. Core Competencies The following skills and core competencies are required for this job and are in line with the College’s mission: Supervision Dependability Flexibility Service-oriented Excellent written and verbal communication Proficient problem solving Risk management understanding Innovative thinking and creativity Strong teamwork and team facilitation Strong interpersonal skills Diversity & Inclusion awareness Additional Information: This is a full time, exempt level position. The College is committed to providing competitive market pay for its employees. The College also offers a competitive benefits package for full-time staff, including: 10% College contribution to the 403(b) Retirement Plan (1 year wait waiver available) Hybrid work NEW – condensed summer 4-day work week Tuition benefits Wellness programs & ongoing Training and Development opportunities Generous paid time off Free parking and free use of the athletic/fitness facilities. Click here to learn more. College Description The College of the Holy Cross is a private, Jesuit Catholic, undergraduate institution serving approximately 3,100 students. Founded in 1843, Holy Cross is the oldest Catholic college in New England and has a tradition of academic excellence. It is located atop Mount Saint James in Worcester, Massachusetts. The picturesque, 174-acre campus is an award-winning and registered arboretum. Region Description Worcester is a city of approximately 170,000 people centrally located in the Commonwealth of Massachusetts. It is approximately one hour from Boston, Hartford, and Providence, and three hours from New York City. Worcester is known as the Heart of the Commonwealth. Worcester offers many cultural and recreational opportunities. The College is an Equal Employment Opportunity Employer and complies with all Federal and Massachusetts laws concerning Equal Opportunity and Affirmative Action in the workplace. A member of the Higher Education Consortium of Central Massachusetts (HECCMA). To review our Employee Benefit Options, please go to: Application Instructions: Please attach a cover letter addressing the position requirements along with your resume. In your cover letter please address how your work might support the College’s mission as a Jesuit, undergraduate liberal arts college (see ) and its core commitment to diversity and inclusion. Please provide examples of any past work that illuminate your commitments in these areas. For more information, please visit . Review of applications will begin as received and continue until the position has been filled.

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The College of the Holy Cross is a highly selective Catholic liberal arts college in the Jesuit tradition. It enrolls about 3,000 students and is located in a medium-sized city 45 miles west of Boston. The College seeks faculty members whose scholarship, teaching, advising, and on- and off-campus service demonstrate commitment to the educational benefits of a richly diverse community. Holy Cross aspires to meet the needs of dual-career couples, in part through its membership in Higher Education Consortium of Central Massachusetts ( ) and the New England Higher Education Recruitment Consortium ( )

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