Director, Marketing Analytics | Marriott International, Inc.

Marriott International, Inc.

Bethesda, Maryland, Posting Date Apr 25, 2022 Job Number 22055445 Job Category Sales & Marketing Location Marriott International HQ, 10400 Fernwood Road, Bethesda, Maryland, United States VIEW ON MAP Brand Corporate Schedule Full-Time Relocation? N Position Type Management Located Remotely? N Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed.  We believe a great career is a journey of discovery and exploration.  So, we ask, where will your journey take you? JOB SUMMARY   The Director, Marketing Analytics plays an instrumental role in the development and execution of analysis to help drive business and customer value for Marriott. The Director operates with considerable independence, developing strategies to deliver information and knowledge for action, while managing multiple competing priorities and stakeholders and being hands on developing projects.  The Director will also play a key leadership role on the team providing guidance and support to more junior resources on the team.   This position is part of the broader ISA Customer, Digital and Marketing Analytics team, which is charged with developing and utilizing state-of-the-art analytic approaches and generates business intelligence about customer attitudes and behaviors across all customer-facing touch points along the B2C customer journeys   CANDIDATE PROFILE Education and Experience Bachelor’s or advanced degree preferably in a quantitative discipline (statistics, engineering, operations research, mathematics, etc.) required. MBA or advanced degree in professional studies, operations research, applied mathematics, finance, economics, etc., preferred. 6+ years of professional experience, demonstrating progressive career growth and a pattern of exceptional performance in analytically driven organizations 3+ years of relevant professional experience in the area of marketing and media analytics with a Deep understanding of digital marketing and media landscape, attribution, identity management and CRM Experience working in B2C environments with hands-on expertise in customer modeling and analytics preferred Demonstrated analytical ability with strong knowledge of data modeling and statistical analysis techniques, and ability to synthesize and analyze large volumes of complex information from multiple sources is required. Experience mining large data sets and synthesize insights and consolidate into stellar visualizations. Demonstrated success with data exploration skills, and mining billions of records Experience with the following tools required Hive, Spark Tableau, R Shiny, D3 Git, Jira MS Office; including PowerPoint, Word, Excel   Discipline Expertise Experience developing and implementing attribution and marketing mix models Proficient with DOE and A/B and multivariate testing Experience with digital marketing platforms including Google, Campaign Manager, AdWords, SA 360, GA 360 is a plus Experience with Adobe set of marketing tools such as Adobe Campaign, Audience Management, Analytics is a plus Demonstrated analytical skills with ability to synthesize and analyze large volumes of complex information from multiple sources Experience analyzing customer behavior and profiles, building propensity models; audience development for targeting Ability to execute advanced analytic tasks (including but not limited to modeling, segmentation, DOE, forecasting, etc.) and create meaningful analytical outputs Professional hands-on experience with statistical modeling, data mining, and advanced segmentation using large databases Proven experience influencing a business or marketing strategy through the application and/or management of advanced statistical techniques and data driven solutions   CORE WORK ACTIVITIES Supporting Marketing Analytics Priorities Align with Global Marketing’s top priorities, leading ongoing check points to ensure impact is maximized Provide leadership, advisory and consulting support on data needs and projects Provide oversight and management of media agencies and other marketing partners on data science, reporting & analytics related projects Increase custom analytics to better understand marketing targets leveraging both Marriott data and also, from third party data providers Build and deploy propensity models to better engage and target customers across channels in a highly personalized and segment-relevant manner. Develop advanced measurement models and capabilities, by leveraging best in class methodologies (advanced attribution models, media mix models) Play the consulting role and work in close coordination with the marketing teams and other areas of the business to socialize analytics and insights and partner with enabling activation plans. Communicate and present test results, insights, and recommendations to all levels of the company, clearly and concisely. Promote culture of testing and optimization across the organization Translate business questions into analytic requirements, execute models or behavioral analysis and deliver/communicate the output to senior leaders Build scalable infrastructure to enable and scale marketing analytics and self-serve capabilities across paid and owned channels data Build knowledge base to support marketing teams in making data-driven decisions Design, recommend and implement appropriate analytic methodology, approach & KPIs and ensure delivery of conclusion, recommendations and actionable insights Work collaboratively with third party marketing agencies to outline SLAs and governing principles for analytics Work collaboratively with other analytics, data, research, and insight teams to generate enterprise-level insights and strategies Work collaboratively with stakeholders enabling self-serve access to data and providing training and guidance Establish strong working relationships with key team members in Data Strategy, CRM, Advanced Data Science and IT   Lead the team to deliver strategic analysis and reporting to drive business & customer value Lead the team to deliver strategic analysis and reporting to drive business & customer value Translate high-level business problems into more specific questions which can then be answered by data-driven analysis and recommendations. Develop innovative analytical methodologies to answer strategic questions across the organization and empower others to apply your methodology to new problems. Present data with a clear point of view so that insights can be used to help drive business strategy Identify, align on, and analyze meaningful KPIs to drive performance Ensure all team outputs are high quality and credible for stakeholder consumption Deliver insight and provide guidance on strategy based on historical performance Define benchmarks to provide stakeholders with the ability to monitor program performance in an actionable way Design and coordinate the maintenance of scorecards that measure both program and campaign-level effectiveness Develop and deliver compelling presentations that provide analytical recommendations and actionable insights to disseminate findings and successful practices to key stakeholders and senior management. Explain complex analytics to a broad audience with varying levels of technical background and understanding. Perform complex analytics projects across broad set of stakeholders, clearly aligning on business and data needs, managing expectations, and delivering results in a timely manner. Demonstrate flexibility for the continuously changing needs and priorities of the business   MANAGEMENT COMPETENCIES Leadership Communication – Conveys information and ideas to others in a convincing and engaging manner through a variety of methods. Leading Through Vision and Values – Keeps the organization’s vision and values at the forefront of decision making and action. Managing Change – Initiates and/or manages the change process and energizes it on an ongoing basis, taking steps to remove barriers or accelerate its pace; serves as role model for how to handle change by maintaining composure and performance level under pressure or when experiencing challenges. Problem Solving and Decision Making – Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action. Professional Demeanor – Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values. Strategy Development – Develops business plans by exploring and systematically evaluating opportunities with the greatest potential for producing positive results; ensures successful preparation and execution of business plans through effective planning, organizing, and on-going evaluation processes. Managing Execution Building a Successful Team – Uses an effective interpersonal style to build a cohesive team; inspires and sustains team cohesion and engagement by focusing the team on its mission and importance to the organization. Strategy Execution – Ensures successful execution across of business plans designed to maximize customer satisfaction, profitability, and market share through effective planning, organizing, and on-going evaluation processes. Driving for Results – Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required. Building Relationships Customer Relationships – Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards. Global Mindset – Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential. Strategic Partnerships – Develops collaborative relationships with fellow employees and business partners by making them feel valued, appreciated, and included; explores partnership opportunities with other people in and outside the organization; influences and leverages corporate and continental shared services and/or discipline leaders (e.g., HR, Sales maintains effective external relations with government, business and industry in respective countries; performs effectively as a liaison between locations, disciplines, and corporate to ensure needed resources are received and corporate strategies are understood and executed. Generating Talent and Organizational Capability Organizational Capability – Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit. Talent Management – Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives. Learning and Applying Professional Expertise Business Acumen – Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges. Continuous Learning – Actively identifies new areas for learning; regularly creates and takes advantage of learning opportunities; uses newly gained knowledge and skill on the job and learns through their application. Technical Acumen – Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges. Strong to expert SQL skills for both data extraction and for designing flexible data/ETL structures.  Experience in working with and designing snowflake data schemas with high volumes and high cardinality data in multiple operating environments.  Experience with different database and reporting platforms to create short term, medium term, and long term reporting solutions.  Strong interpersonal skills and be able to work well with non-technical and technical audiences, clearly communicating project needs, risks, delays, and outcomes to all levels of the organization. Strong desire to solve business problems using data driven solutions.  Experience working with high volume, highly complex data structures and/or web analytics data implementations are encouraged to apply Project management, project estimating, verbal and written communications, business and technical documentation. Basic Computer Skills – Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.). Mathematical Reasoning – Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues. Oral Comprehension – Listens to and understands information and ideas presented through spoken words and sentences. Reading Comprehension – Understands written sentences and paragraphs in work related documents. Writing – Communicates effectively in writing as appropriate for the needs of the audience.   This position requires proof of full vaccination against COVID-19 prior to the first date of employment, subject to applicable law. If you are offered employment, this requirement must be met by your date of hire, unless a reasonable accommodation request is received and approved.   Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.