Director/Associate Director, Marketing | Woods Hole Oceanographic Institution

Woods Hole Oceanographic Institution

Woods Hole, Massachusetts, Job Summary At Woods Hole Oceanographic Institution (WHOI), our mission is to understand the ocean for our planet and our future. In pursuit of this aspiration are some of the most world’s most talented ocean scientists and engineers who are pushing the boundaries of knowledge about the ocean to reveal its impacts on our planet and our lives. If you would like to support the people who go to impossible places to do impossible things, you can be part of making a difference. We are looking for a strategic, organized, proactive, team-oriented, problem-solving Marketing professional to join our talented Communications team as a Director/Associate Director of Marketing . The level of the position will be determined by a variety of factors including total related experience, years of experience, types of roles held, career progression, etc. This is a regular, full-time, exempt position and is eligible for benefits. Reporting to the Chief Communications Officer, this position is responsible for developing and implementing Woods Hole Oceanographic Institution’s marketing strategies, campaigns, and efforts that strengthen WHOI’s brand, increase awareness of and engagement with the Institution, drive lead generation, and maximize revenue from online fundraising and merchandise sales. This individual serves as liaison with outside marketing agencies and contractors and will spearhead ongoing evaluation and reporting on communications and marketing efforts to identify trends and provide actionable insights and ideas. This position also coordinates and supports marketing needs of researchers and administration as appropriate. Remote work option available for this position. In addition to uploading your cover letter, please upload examples of marketing work such as campaigns, email marketing, lead generation efforts, and social media. Essential Functions Provide management oversight for marketing campaigns and initiatives, including development of strong marketing plans and campaign briefs, project management and reporting, budget management, and performance metric reporting. Manage and oversee the creation and deployment of materials and information used in all marketing campaigns and other marketing managed outreach. Day-to-day management of digital marketing efforts including social media, email, influencer marketing, and search engine advertising and optimization. Manage and implement WHOI’s paid advertising efforts Manage and implement lead generation campaigns and efforts Evaluate and improve conversion points across Communications channels and efforts, including WHOI.edu, to increase leads, gifts, merchandise sales, and other priority actions. Develop strategy for and lead email marketing efforts, including drip campaigns, A/B testing, and reporting Collaborate and coordinate with fundraising team on direct mail and digital solicitation efforts Working closely with WHOI’s community engagement team, develop and implement ways to increase visits to WHOI’s Discovery and Visitor Centers and increase participation in public events and activities Serve as liaison with outside marketing agencies, vendors, and contractors Lead reporting and analysis of communications and marketing efforts. Uses analytics to evaluate the performance of various outreach platforms and provides actionable insights to improve communications, marketing, and retail fundraising efforts Keep abreast of market research, technology, and trends, and make adjustments to our marketing activities as needed Collaborate and coordinate with the Editorial and Creative teams on the planning, creating, and optimization of social media posts, email communications, and web promotions. Collaborate with WHOI’s Human Resources and Academic Programs to improve recruitment of staff and students Collaborate with researchers and administrative groups to improve their marketing efforts NON-ESSENTIAL FUNCTIONS: Other responsibilities as deemed necessary from by your supervisor to serve the Institution’s needs Education & Experience Bachelor’s degree in Marketing, Business or any quantitative field; equivalent professional experience in digital marketing will be considered. Over 6 years of demonstrated experience in marketing (Director level); 3-5 years related experience (Associate Director level) Proven experience creating impactful messaging and copy for audience specific efforts and campaigns across print, social media, email and web. Proven experience of working in and reporting from marketing automation systems Experience with visual editing software (e.g. Adobe Tools) and experience with web content management systems a plus Excellent organization and project management skills. Strong analytical thinking, problem solving skills and communication skills (written and oral) Proven ability to successfully handle multiple projects and meet critical deadlines Must be a team player with excellent interpersonal skills and a commitment to relationship-building for the organization Results-oriented and a passion for creativity Fundamental understanding of integrated and omni-channel marketing campaigns Leadership presence in managing, developing, and communicating with internal and external stakeholders and external vendors Experience working with non-profit is a plus Special Requirements WHOI is a federal contractor required to comply with Executive Order 14042. As such, WHOI has enacted a Mandated COVID19 vaccination policy effective December 8, 2021 where you must register your vaccination status in order to begin your employment. The registration process entails confidentially submitting a vaccination card and/or your vaccination status or requesting to engage in the interactive exemption process for either a medical or religious reason. Physical Requirements Physical duties for this position include but are not limited to: occasional standing and/or walking along with being mostly and continuously sedentary. Other occupational requirements include talking, traveling, working around others, and with others. Physical duties are subject to change.

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