Digital Strategy Principal | Kivvit


New York, Kivvit is seeking a Digital Principal, who will serve as the account manager and lead strategist for clients ranging from Fortune 100 companies and global brands to the country’s top universities, non-profits, causes and foundations.
A strong candidate:

Will oversee all aspects of client accounts – including strategy development, timelines, reporting and budgets
Play a key role in fostering a digital-first culture, training and educating your colleagues on the latest tools, tactics and trends in digital programming
Require your strategic vision and in-depth knowledge of digital and social media advertising, audience segmentation, campaign management, and trends in online advocacy to strengthen Kivvit’s growing digital practice and further our clients’ goals — whether they’re in public affairs, policy, labor, nonprofit or corporate branding initiatives
You need to thrive in a fast-paced, growth-oriented environment within a constantly changing industry, and you have the drive and results oriented mindset to achieve goals that support our team, growth strategy, and campaign objectives

As a Digital Principal on the team, you will:

Build strategic digital campaigns that are innovative, sophisticated, measurable, and actionable.
Collaborate with colleagues across offices in proposal development and client plan development and execution.
Deliver innovative, creative work to clients by developing strategies to:

Move our targets and advance our client outcomes and goals;
Use current tactics in audience segmentation;
Incorporate data analysis to drive online advertising strategies; and
Drive audience engagement across social media, online, digital, video, email, web, and mobile platforms.

Provide outstanding digital service for our clients – managing intricate campaigns for existing digital clients and educating non-digital clients on the benefits of digital programing
Serve as a leader and advocate for digital strategy by providing hands on training for junior staff and regular education for senior public affairs staff.

Kivvit is a nationally-recognized, award winning and fast-growing public affairs and strategic communications firm with offices in Boston, Chicago, Miami, New Jersey, New York City and Washington, D.C. The firm’s entrepreneurial culture is led by professionals with decades of experience in government, politics, journalism, non-profits, industry and advocacy campaigns.
We are committed to building the agency of the future and invested in creating a culture that fosters collaboration, creativity, and innovation across our teams. Our success delivering on these priorities has earned Kivvit significant recognition as Public Affairs Firm of the Year (Reed Awards), Most Innovative Agency (Bulldog PR Awards), North American Digital Agency of the Year (PRovoke), and a Best Agency to Work For (PRovoke).
Kivvit cares about our team’s quality of life outside of work.  That’s why we offer a uniquely rich benefits package that includes: 

100% Company-paid medical, dental and vision insurance
Paid maternity and paternity leave
401(k) match and profit sharing
Annual wellness stipend
Flexible work arrangements
12 paid company holidays per year, 22 days individual paid time off 
Early close every summer Friday

Team Kivvit prides itself on the kind of innovation that is only achieved through inclusive collaboration and equal opportunity.  Maintaining a diverse staff of first class talent (including those from BIPOC, LGBTQ communities, and others from traditionally underrepresented groups), and conferring a sense of value and belonging on each team member is central to our mission as expert communicators. YOUR EXPERIENCE
As a qualified candidate, you have experience in  all  areas below:

Five or more years of relevant digital outreach and marketing experience in an agency, campaign, private-sector, and/or consumer brand setting.
Proficiency developing and managing integrated digital marketing campaigns using research, segmentation and modeling for a variety of clients, including management of media plans and day-to-day relationships with clients and vendors.
Fluency within key advertising platforms such as but not limited to Facebook, Instagram, AdWords, YouTube, Twitter, and LinkedIn and comfort navigating CRMs.
Tactical understanding of Google Analytics, Google Tag Manager, UTM Codes and the relationship between digital advertising and website analytics.
Strong proficiency with industry-specific systems and tools, including — but not limited to — Google Ads, WordPress, Salesforce, HubSpot, Sketch, Facebook Business Manager, LinkedIn Ads, Adobe Creative Cloud, Asana, Microsoft Office product suite, Spark Influence, etc.
Expert ability with paid search, display, retargeting, buying, marketing automation, e-commerce, landing pages, conversion, programmatic media optimization, and delivery of  exceptional performance-oriented digital campaigns.
Experience translating highly technical information into presentable and digestible formats that educate and enlighten non-technical internal and external stakeholders via datastudio, hubspot, or other metrics reporting platform.
Development of short and long-term digital advertising campaigns, execution and leverage of data and analytics to optimize and improve results.

As an exceptional candidate, you possess  many  of the following attributes:

You are a strategic thinker with vast knowledge of digital marketing and advocacy technology landscape to lead and drive the strategy, development, and execution of all digital marketing plans and emerging media initiatives based on client requirements.
You are curious, ambitious, entrepreneurial, comprehensive, relentless and committed.
Deep knowledge of campaign metrics and analytics to inform campaign strategies and the ability to relay that information in a simple and effective manner.
You are confident presenting your digital expertise in a formal business pitch, client and internal meetings.
You are an organized project manager with the ability to quickly prioritize a dynamic and changing task list, and are adept at managing vertically and horizontally to achieve organizational and campaign-level objectives.

Candidates need not possess every attribute listed above to qualify for a role.  If you identify with this profile but don’t quite meet all of the criteria we strongly encourage you to apply to joining our winning team!