Chicago, Illinois, TCS Education System is currently seeking a Digital Marketing Specialist (SEO Specialist) to join the Marketing department.
The Digital Marketing Specialist (SEO Specialist) supports the marketing department’s strategic digital marketing initiatives, including digital advertising efforts. They will be responsible for analyzing, reviewing and implementing websites that are optimized to be picked up by search engines. They will develop content or provide direction for the development of content to include keywords or phrases in order to increase traffic to website(s). They will conduct various testing methods in design, layout and advertising techniques in order to gain the most organic and paid traffic. They will utilize knowledge of keyword research, SEO copywriting and the behaviors of search engines for content optimization.
The Digital Marketing Specialist (SEO Specialist) will be responsible for collaborating with the marketing team in support for five affiliate partner colleges and universities of TCS Education System. They will report to the Digital Marketing Strategist.
POSITION RESPONSIBILITES INCLUDE, BUT ARE NOT LIMTED TO:
Supporting and executing project related to content marketing, content growth and SEO
Auditing and analyzing sites for areas that can be improved and optimized in SEO and content growth
Identifying powerful keywords to drive the most valuable traffic
Writing and recommending effective SEO content for blogs, websites and social media accounts
Analyzing keywords and SEO techniques use by competitors
Running pay-per-click campaigns
Developing link building strategies
Preparing detailed strategy reports
Researching and updating leadership in current trends to stay within search engine guidelines
Compiling and presenting SEO guidelines
Other duties and project support as assigned
Knowledge in content marketing, content growth and SEO
Knowledge of search engine optimization practices
Outstanding ability to think creatively and identify and resolve problems
Excellent verbal and written communication skills
Ability to work within a team and independently
Thorough understanding of branding principles and tactics throughout multiple forms of media
Strong organizational, time management, and analytics skills
Must have solid proficiency with MS Office software – particularly Excel and PowerPoint
Bachelor’s Degree in marketing, communications, business, journalism, or related concentration.
Minimum 1-2 years marketing experience with practical responsibilities across multiple marketing disciplines
Knowledge and familiarization with digital analytics tools (ex: Google Analytics, Moz, SEMRush, Brightedge, etc.) a plus
Social media experience strongly preferred
TCS Education System offers a generous compensation and benefits package, as well as the opportunity to work for a leader in the field of education. Some of our key benefits include: generous paid time-off, medical and dental coverage, company-paid life and disability insurance, retirement plan with employer contribution, multiple flexible spending accounts (FSA), tuition reimbursement, professional development, and regular employee appreciation events.
TCS Education System is an Equal Opportunity Employer.