Digital Marketing Specialist | MultiCare Health System

  • Full Time
  • Remote

MultiCare Health System

Remote, Washington, The reasons to work at MultiCare are as unique as the people who do. Join us for the professional challenges you seek. In the settings you prefer. With schedules that fit your life. Learn more at Position Summary: The Digital Marketing Specialist – SEO is responsible for developing and implementing system and network-wide search engine optimization (SEO) efforts. This role is part of the Digital Services team in Marketing Support Services. Working collaboratively with the system, regional, IBU and network teams, the Specialist drives on-page and off-page SEO as a business marketing strategy. Responsible for helping develop and execute the organization’s overall SEO strategies to drive measurable results. Key Accountabilities: Creates and implements comprehensive SEO audits including keyword research, targeting and mappingConsults and partners with the marketing and communication teams to optimize existing content and uncover new content development opportunitiesAdvises on authority building strategies, such as business listings/directories, brand outreach, and moreProactively recommends updates to website architecture, on-page content optimizations, and semantic strategies (e.g., metadata, web copy, landing pages, internal linking)Builds and monitors performance reports to distribute actionable insightsDevelops and implements a long-term authority-building strategy, including tactics for brand outreach and online business listingsProactively researches industry and non-industry trends and competitors to identify new opportunities that drive results Minimum Requirements: Two (2) years of experience working in a marketing, ecommerce or retail departmentProven working experience in digital marketingConsideration may be given to internal candidates not meeting the minimum qualifications Education/Licenses/Certifications: Bachelor’s degree in Business, Marketing or related field Position Type: Full-Time Regular Full Time Employee: Yes Primary Shift: Day Work Schedule: Day