Digital Marketing Specialist | Central Bank Illinois

  • Freelance
  • Anywhere

Geneseo, Illinois, Central Bank Illinois is seeking qualified applicants for the position of Digital Marketing Specialist in our Geneseo, Illinois Operations Center. This full time position assists the Marketing Officer with development and implementation of the bank’s brand through social media/digital activity, advertising, promotions, community events and business development efforts across all bank markets.
Applicants must be proficient with Microsoft Office (Word, Excel, PowerPoint, Publisher), File Transfer Protocol (FTP), web design and content management system (CMS) and Google Analytics. Candidates should be experienced in the administration of social media platforms such as Facebook, LinkedIn, Twitter, YouTube and Instagram. An understanding of database marketing strategies such as Search Engine Optimization (SEO), Search Engine Marketing and web marketing metrics preferred. Experience with the design and placement of direct mail, print, broadcast media and outdoor desired.  
The Digital-Marketing Specialist will possess a strong attention to detail, handle multiple job duties simultaneously, have strong organization skills and prefer a position with a high degree of customer and non-customer contact. The right candidate will have above average oral and written communication skills, strong content writing abilities as well as proofreading and editing copy. In addition to experience in job description, this position requires a thorough knowledge of some specialized area in banking, finance, or a technical subject and a working knowledge of several related areas or functions. An Associates Degree in marketing, communication, business or public relations is desired.  Requires from over twelve (12) months through two (2) full years employment with the Bank or with companies in related positions.
A degree in communications is desired. Vacation, PTO, 401k Plan, Incentive Plan, Life Insurance, LTD