Digital Marketing Manager | Yale University

Yale University

New Haven, Connecticut, 1. Works with leadership to develop an online marketing strategy that fits with Press objectives. Participates in relevant staff meetings, including launches, marketing meetings and author/agent discussions, and contributes online marketing information and updates to executive reports, as needed.  2. Oversees all North American social media outreach, implementing online marketing campaigns for lead general interest frontlist, key backlist, and academic/course books.  3. Manages the production of multimedia content, including video, podcasts, online banner advertisements, and D2C email campaigns, and accompanying supervision of the work of graphic and web designers, student interns, printers, video producers and photographers, among others.  4. Manages and develops blog and podcast content to deliver “Publisher’s Voice” to various audiences, including consumer and media, and drives audience engagement, creating compelling story ideas and narratives, producing written or recorded content.  5. Manages relationships with external media sources as well as internal key stakeholders, including editors, publicists, marketers, and others, with a clear understanding of stakeholder goals.  6. Advises authors on online marketing strategy, exhibiting a high degree of professionalism and judgment to align their online efforts with YUP’s established digital channels.  7. Establishes timely and accurate metrics for online marketing programs/campaigns that enable YUP to focus on the largest return on investments.  8. Manages assigned budget to determine best allocation of online marketing resources across different promotion vehicles.  9. Develops and maintains regular contact with online media representatives in multiple disciplines, in coordination with the Press’ Publicity Department.  10. Stays on top of trends and movements in the digital marketplace, through research, attendance at relevant conferences, and facilitation of relationships with others in the online marketing domain. 11. Serves as point person for university-related social media queries and coordination. 12. May perform other duties as assigned. Required Skill/ability 5:   Genuine interest and knowledge of book publishing and the mission of Yale University Press, be highly creative with a strong aptitude for multitasking projects and tight deadlines with high attention to detail. Posting Position Title:   Communications Officer 1, Online Marketing Required Skill/ability 3:   Ability to write and edit compelling copy that resonates with intended audiences. Work Week:   Standard (M-F equal number of hours per day) University Job Title:   Digital Marketing Manager Required Skill/ability 1:   Active user and contributor of social media networks, with experience managing online communities and a demonstrated sense of how to use social media and content marketing to promote and build a brand. Required Skill/ability 4:   Excellent written, verbal, and interpersonal communication skills for interacting with both internal stakeholders and external partners. Required Skill/ability 2:   Strong understanding of ROI-oriented online marketing and advertising models, with experience using social media management and analytical tools to yield actionable findings. Bachelor’s Degree plus 4 years or more experience in online marketing, book publishing, or public relations or a combination of education and experience.  Demonstrated experience in developing communications for a range of media and working with creative professionals in design, photography, and video.

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