Digital Marketing Manager – Paid Social | INE

  • Freelance
  • Anywhere

Cary, North Carolina, Life at INE
If change excites you, if you thrive in an organization that constantly adapts and evolves, and you jump at the opportunity to collaborate with colleagues on projects, then INE is the place for you.
What we’re offering here at INE, is an environment that fosters creativity and provides members of our team an opportunity to shape the future of our company.
Do you want to grow your skills, continue to develop professionally and advance with a company? Is enjoying what you do and working with amazing team members a priority?
If so, we think you’ll find our Digital Marketing Manager – Paid Social opening to be a great opportunity.
We offer some perks you’re sure to love.
Our employees’ Health Care Plans are 100% employer covered – including medical, dental and vision, and that includes your family too. There’s a matching 401k plan as well.
We offer ongoing training and professional development opportunities, and unlimited Paid Time Off!
About this Position
As the Digital Marketing Manager – Paid Social you are responsible for executing our paid media strategy to grow our B2C customer base and increase B2B demand utilizing Facebook, LinkedIn, Twitter, and more. This is a key role on the Acquisition Marketing team working closely with a paid search counterpart to capture intent and create interest in INE’s training platform.
What you’ll be doing:
Platform & Campaign Management:

Own paid social strategy and execution for B2C and B2B initiatives.
Ensure social ad accounts are configured appropriately including tracking and conversion pixel implementation via Google Tag Manager (GTM)
Work with Analytics teams to ensure Google Analytics properties are configured and properly collecting data
Build paid social campaigns utilizing paid media strategies developed by the Acquisition Marketing team
Work autonomously to manage and optimize paid social campaigns, including but not limited to:
Execute bid changes based on pacing and performance
Research audiences to optimize campaign performance
Assess ad copy and creative performance to make recommendations for improvement
Audience analysis, expansion, and optimizations
Work closely with the Engagement Marketing team to assess lead quality in order to better convert free users into paying customers
Review ad copy and provide feedback and recommendations to content team based on best practices and performance, as well as create alternative copy variations for testing
Ensure media management adherence to INE Brand Standards
Meet and exceed CPL, CPAS, CPE media targets
Key Requirements of this Position:

A Bachelor’s degree.
3-5 years of experience in paid media buying for direct-response marketing, specifically paid social marketing
Demonstrated hands on-experience with the Facebook, LinkedIn, Twitter ad accounts, as well as other platforms
Expertise in Google Analytics and Google Tag Manager
Expertise in ad tracking and pixel management