Digital Marketing Manager, Open Learning | Massachusetts Institute of Technology (MIT)

Massachusetts Institute of Technology (MIT)

Cambridge, Massachusetts, Information on MITโ€™s COVID-19 vaccination requirement can be found at the bottom of this posting. DIGITAL MARKETING MANAGER , MIT Open Learning (OL) , to oversee the growth of MIT OLโ€™s audiences, driving the acquisitions strategy across three brand portfolios ( MIT xPRO , MIT Bootcamps , and MITx MicroMasters ), and managing a team of two. Responsibilities include overseeing the strategy of paid acquisition campaigns for different portfolios; managing paid campaign budgets across online advertising channels (Google, YouTube, Instagram, Facebook LinkedIn, etc.); using analytics-based insights to report on the ongoing performance of campaigns and course-correcting when needed; testing new channels and products to increase B2C sales; driving the adoption and implementation of improvements in ad tech and how OLโ€™s ad strategy integrates with its CRM; deriving insights from the performance of campaigns and developing ideas/tests to improve/optimize the acquisitions strategy; presenting and communicating on campaign performance; brainstorming ideas with the marketing team to make plans to scale up processes and systems across the three portfolios and find ways to reduce friction in the buying process; and staying up-to-date on the latest digital marketing trends and channels. A full description is available at https://openlearning.mit.edu/jobs . Job Requirements REQUIRED : B.S./B.A., ideally in marketing or related field; at least four years of work experience executing digital marketing campaigns in-house or at an agency; thorough understanding of digital marketing, inbound marketing, and marketing automation; experience managing digital campaigns for e-commerce and analyzing performance of campaigns across digital channels; and experience managing and synthesizing learnings from marketing data. PREFERRED : HubSpot experience; experience with B2C e-commerce acquisition strategies; experience with marketing CRM systems, e.g., Hubspot or Salesforce; Facebook advertising experience/certification; Google Adwords experience/certification; managerial experience; analytical and data-driven approach; and strong written and verbal communication skills. Job #21626-8 7/26/22

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