Digital Marketing Lead | Centura Health

Centura Health

CENTENNIAL, Colorado, Welcome to Centura Health Welcome to the largest health ecosystem in Colorado and western Kansas. Welcome to living your mission among thousands of people on fire to live theirs too. Welcome to options, possibilities and values that guide exceptional care. Welcome to extremely important industry challenges and opportunities to solve complex problems. Welcome to highly intelligent teams, overflowing community and the wholeness of mind, body and spirit that is Centura Health. Pay Range $40.06 – $51.83/hr Flourishing Begins Here You have a purpose, unique talents and NOW is the time to embrace it, live it and put it to work. At Centura Health, we value incredible people with incredible skills but your commitment to a greater cause is something we value even more. The Digital Marketing Lead will be an ambitious, highly tech-savvy marketer to oversee and execute paid social and programmatic media campaigns that increase awareness and conversions for Centura Health. This role will collaborate with other members across the Digital, Web, Enterprise Marketing and Communications teams to develop an ongoing strategy for each digital channel. The Digital Marketing Lead will manage day-to-day operations to create strategic digital campaigns that align with the brand and continually optimize performance based on derived insights and target KPIs. This role will develop and be accountable for digital strategies that are aligned with the organizations business and consumer experience objectives. The Digital Marketing Lead will drive acquisition through paid search, social, display, email, video and other digital marketing channels and work closely with Digital Marketing, Content, and Web teams and Ad Agency to understand how and where to optimize the funnel; and then implement solutions across digital channels. What You Bring/Job Requirements In addition to bringing your whole self to the workplace each day, qualified candidates will need the following: Minimum Experience and Education Requirements: 8+ years functional experience in digital field with hands on experience in digital media, traffic conversion, design, development, production and content management systems Strong communication and presentation skills Experience managing paid channels such as Paid search, Paid Social & Paid Display Demonstrated work accomplishments in paid campaigns & multichannel programs, as well as funnel growth & optimization Proven track record of managing and delivering successful integrated online traffic acquisition tactics and programs. Strong experience with Marketo, Pardot or similar platforms required Strong experience with CRM tools and Google Analytics Experience with email marketing and A/B testing required Experience in healthcare desired, especially working with health systems Comfortable working in fun, fast-paced environment across Marketing, Creative & Brand, Digital and IT teams. We are actively recruiting for this role with an anticipated start date of 1/18/2022. Physical Requirements – Sedentary work -(prolonged periods of sitting and exert up to 10lbs force occasionally) Your Connected Community When people and places align, incredible things happen. Just like the 21,000+ amazing associates who work here, every community within Centura Healths connected ecosystem has its own unique history, story and personality. Centura Health is headquartered in Centennial, CO, with additional business office locations throughout the Denver Tech Center. The Corporate Service Center is home to our leaders and centralized teams that support our hospitals, clinics and people including marketing, human resources, employee benefits, finance, billing, talent acquisition/development, payor relations, IT, project management, community benefit and more. Whether you work in the corporate headquarters or one of our nearby offices, youll experience a culture of collaboration and community where incredible people are doing incredible things every day. #IN-CENTURA #LI-CENTURA Caring for Your Whole Well Being Were committed to delivering whole person care and understand that a comprehensive benefits package enriches the lives of our associates at work and at home. At Centura Health, we offer incredible benefits that impact mind, body, and spirit to eligible associates. Our total rewards are designed with your well-being in mind and may include: 401K, which includes matching when eligible Three Health Insurance Plan Options including covering eligible dependents Two Dental Insurance Plan Options including covering eligible dependents Vision Insurance including covering eligible dependents Daycare & Medical Flexible Spending Account Options Leaves of Absence, Short Term Disability, and Long-Term Disability Life Insurance and Spouse & Child/Dependent Life Insurance Coverage Options Voluntary Benefits including Hospital Indemnity Coverage, Critical Illness, Accident, Permanent Life insurance, and Norton LifeLock Paid Time Off & Sick Pay Shift Differentials Employee Wellness Resources Employee Assistance Programs Tuition Reimbursement Relocation assistance based on location Associate Discounts for Phone, Cell Phone Plans, Auto Insurance, Home Insurance, Auto Buying, Pet Insurance, and much more… The pay rate for this position is listed above and varies based on experience, skills, and comparison to others who are already in this role. *If you do not see the pay range for this position listed, you are on a third-party job board. All our pay ranges are posted on our careers site Please visit our careers page and apply today! We can recommend jobs specifically for you! Click here to get started.