Digital Marketing Analytics Specialist | California State Polytechnic University, Pomona

California State Polytechnic University, Pomona

Nationwide, Digital Marketing Analytics Specialist Job No: 515621 Work Type: Staff Location: Pomona Categories: Unit 9 – CSUEU – Technical Support Services, Administrative, Probationary, Full Time Type of Appointment: Full-time, Probationary Collective Bargaining Unit: CSUEU – Unit 9 Classification: Public Affairs/Communication Specialist III Classification Salary Range: $4,104 – $7,425 per month Anticipated Hiring Range: $5,000 – $5,415 per month Recruitment Closing Date: June 27, 2022 *Hybrid office/remote schedule available! THE DEPARTMENT The Department of Strategic Communications (StratComm), in the Office of the President, is Cal Poly Pomona’s central communications office responsible for driving clear, consistent, and coordinated brand storytelling. StratComm’s team of marketing communications professionals informs, engages, and inspires internal and external audiences to join Cal Poly Pomona in transforming lives through student success. StratComm’s portfolio of responsibilities include media relations, reputation management, crisis communications, branding, marketing, digital and social media, visual and written storytelling across multiple platforms, executive and internal communications, advancement communications, and graphic design and standards. DUTIES AND RESPONSIBILITIES Track and analyze performance of digital marketing communications campaigns. Establish consistent tracking, analysis and reporting of KPIs for digital marketing communications strategies and tactics. Work with the marketing team to establish goals and KPIs. Ensure that analytics tools, tracking systems and data feeds are in place to consistently, accurately and promptly measure performance to support university needs. Serve as an expert in site tagging. Perform tagging audits and data integrity checks on a regular basis. Analyze metrics and determine key trends at regular and key intervals to help guide the campaign’s strategies and tactics. Provide reports, dashboards, analysis and recommendations. Develop an analytics reporting strategy to provide regular and as-needed reports for on-going communications and individual marketing campaigns. Working closely with the IT team, set up conversion goals and experiments on Google Analytics, working with UTM tracking codes, and back-end analytics on leading social media platforms and email campaigns. Play an essential part of the feedback loop that evaluates content performance, develops insights and provides data-driven recommendations to help guide future marketing strategy and content decisions that will increase performance, impact and engagement. Advise on best practices, strategies and tactics. Educate team members, colleagues and stakeholders on the value and function of digital analytics through one-on-one conversations, presentations and data visualizations. Working collaboratively with members of the StratComm team and other stakeholders, provide data-driven ideas and recommendations throughout the planning, strategizing and implementation of marketing communication campaigns. Stay up to date on the latest tools and best practices in digital marketing. Working collaboratively with members of the StratComm team, other internal stakeholders and external partners, lead search engine marketing and pay per click advertising efforts. QUALIFICATIONS This position requires a bachelor’s degree or equivalent work experience, and relevant experience in analytics, communications, marketing, digital media or a related field. Two years of related professional or technical experience. Valid California driver’s license and insurance. Working knowledge of communications, public affairs and/or marketing theories and concepts in order to develop and execute communication strategies and plans to promote and position the university. Working knowledge of university communication objectives and ability to translate them into effective digital marketing, search engine marketing or pay per click advertising campaigns. Ability to use market research data to enhance the impact of communication strategies and campaigns. Ability to assess data holistically and synthesize a variety of data sources to develop clear recommendations for marketing direction. Expert interpersonal, consultative and persuasive skills to work with internal and external constituents. Ability to provide lead work direction and possibly mentorship. Demonstrated success developing, evaluating, optimizing and reporting on analytics, data and metrics in order to support marketing campaigns. PREFERRED QUALIFICATIONS A minimum of five years of experience in digital analytics in a marketing/communications field Some knowledge and experience with SEO In-depth experience with website analytics tools (e.g., Google Analytics, Google Search Console, etc.) Familiarity with content management systems (e.g., WordPress, Cascade) Proven track record of growing organic search traffic and conversions, analyzing websites, making recommendations and evaluating outcomes related to maximizing organic traffic, increasing visibility in search engines, improving digital marketing efforts and meeting measurable goals. Expert knowledge of marketing/advertising theories and concepts, including branding, digital marketing and advertising. Knowledge of multiple statistical techniques and the ability to bring them to bear on marketing communications and digital campaigns Ability to understand issues from a broad, strategic perspective Ability to collaborate as a thought partner both within StratComm and across the university A spirit of entrepreneurship manifested in researching, creating, nurturing and bringing to fruition new a approaches to digital marketing Google Ads Certification and Google Analytics Certification not required but a plus COVID-19 Vaccination CSU requires faculty, staff, and students who physically access campus facilities or programs to be fully vaccinated against COVID-19, which includes obtaining a COVID-19 booster dose, or declare a medical or religious exemption from doing so. Any candidates advanced in a currently open search process should be prepared to comply with this requirement. See policy at . Out of State Work The California State University (CSU) system is a network of twenty-three public universities providing access to a quality education through the support of California taxpayers. Part of CSU’s mission is to prepare educated, responsible individuals to contribute to California’s schools, economy, culture, and future. As an agency of the State of California, the CSU’s business operations almost exclusively reside within California. The CSU Out-of-State Employment Policy prohibits hiring employees to perform CSU-related work outside California. See policy at . Background Check Cal Poly Pomona will make a conditional offer of employment, pending the satisfactory completion of a background check (including a criminal records check). The conditional offer of employment may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. In determining the suitability of the candidate for the position, Cal Poly Pomona will give an individualized assessment to any criminal conviction history, considering such factors as the nature, gravity and recency of the conviction, the candidate’s conduct, performance or rehabilitation efforts since the conviction and the nature of the job applied for. See policy at . I-9 Cal Poly Pomona hires only individuals lawfully authorized to work in the United States. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. See Form I-9 Acceptable Documents at . Child Abuse/Neglect Reporting Act (CANRA) The person holding this position is considered a ‘mandated reporter