Data Product Manager/Marketing Analyst | Merkle


Washington, D.C., Product Manager/Data Product Management role responsible for delivering data products and solutions needs. The ideal candidate is capable of constructing and executing sophisticated, interlocking product solutions, managing data integrations and have demonstrated proficiencies in working both inside and outside the organization to deliver results for viewers, partners, and internal marketing teams. This candidate builds fantastic relationships across all levels of the organization and is recognized as a problem solver who looks to elevate the work of everyone around them. If you love data and creating products and capabilities to redefine data and how it is utilized, this is a phenomenal role! Contribute as a project cross functional team. Partner with Analytics, Data Science, Data Engineering, Data Architecture, Data Quality & Governance, Product Design, and other Technical Program Management team members to develop, test, and deliver high quality products and features Participate in deep dive sessions with end users and subject matter experts as a means to elicit business logic. Provide consultative expertise (Internal & External), focusing on Digital and Paid Media Develop measurement plans and build measurement dashboard roadmap for data products and capabilities aligned to organizational and business goals Develop detailed measurement dashboard specifications, user stories, acceptance criteria, and success measures Lead data asset analysis for the incoming data to understand how data relates to business requirements and business rules Responsible for written requirements specifications (business, functional, STT, FLD) from initial creation, through change management and solution delivery. Interface with the client, third-party vendors, and multi-disciplinary teams within Merkle to develop the solution Synthesize complex and sometimes contradictory information into concise, readable, unambiguous written requirements at multiple levels of detail across key supporting documents. Provide input into the functional design of solution data integration, in cooperation with systems analysts Work with remote and global colleagues and the associated schedule flexibility required due to multiple time zones. 4+ years in product management experience with building and delivering successful data products, services and capabilities 4+ years experience with marketing, web technologies and systems. (Salesforce Datorama, Looker, Facebook, Google integrations, Ad campaign management, web tagging, mobile SDKs & ID tracking etc.) Agency expereince a plus 4+ years of experience in client facing roles, experience with writing business and functional requirements for data ingestion, data transformation, integration with various interfaces Must be able to talk to Data Engineers about ETL and engineering the data into the Data Lake Must possess basic SQL skills. Ability to understand, drive, and document Use Cases Experience with writing detailed data requirements documentation for data ingestion, data transformation, integrations with various interfaces Ability to identify and work with others to arrive at creative solutions that are not readily apparent and to turn unclear facts into logical patterns and concepts Knowledge of Customer Data Integration – both known and anonymous customers – processes and best practices is a Plus. Ability to thrive in a fast-paced environment and rapidly master complex data structures. Experience working cross-functionally and with remote team members Strong communication skills (written and oral), Including client communication and with technical teams Skilled with Word, Excel, PowerPoint, and Visio. Bachelor’s Degree or equivalent work experience is required All your information will be kept confidential according to EEO guidelines. Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere. The anticipated salary range for this position is $100,000-$135,000. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit #LI-KF1