Communications & Marketing Coordinator WFCPC | Columbia University

Columbia University

New York, New York, Job Type: Officer of Administration Regular/Temporary: Regular Hours Per Week: 20 hours per week Β  Position Summary The part time Communications & Marketing Coordinator will manage production, implementation, and oversight of a broad range of internal and external communications and marketing initiatives across web, digital, and print media. The Coordinator will report jointly to the WFCPC Manager to ensure the goals of the Center are being met and the Director of Communication to ensure that the efforts are integrated into the Department communications. This position welcomes talents of all people, including people with disabilities. The Weinberg Family CP Center is a disability-friendly workplace. Responsibilities Develop and implement comprehensive communications and marketing plans to promote the primary patient care, research, and education missions of the WFCPC Ensure that the WFCPC is well-represented at online and in-person venues critical to the cerebral palsy community. Manage web properties for the WFCPC including content production, information maintenance, news items, and administrative oversight. Manage and update the social media accounts of the WFCPC collaborating where appropriate with institutional partners. Production and management of digital content (video, photography, graphics, etc.) required for web and social media distribution. Provide support for educational and community events, including project management, promotion, and logistical support. Maintain close ties with Columbia University Irving Medical Center, Columbia???s Faculty Practice Organization, and New York-Presbyterian Hospital public relations, social media, and marketing teams to ensure that content strategy is in alignment with institutional initiatives and policies Solicit and mange intake of stories and content from clinicians, researchers, and administrators Develop and maintain partnerships with affiliated organizations to increase traffic/visibility Track, analyze, and report on social media and correlated web-traffic performance across all distribution channels Support faculty and administrative leadership in development of strategic marketing and communications priorities at the CP Center, and identify opportunities to improve internal and external marketing communications. Assist and support the marketing communications team with various departmental marketing and communications projects as needed. Work with Development to prepare presentations and proposals for prospective donors. Minimum Qualifications Bachelor???s degree and a minimum of 2-3 years marketing, social media, digital production experience Proficient in Adobe Creative Suite: Photoshop, Illustrator, InDesign, Premier (FinalCut or similar) Preferred Qualifications Bachelor???s degree and a minimum of 2-3 years marketing, social media, digital production experience Strong working knowledge of social media management platforms, website content management environments (Drupal preferred), and web/social analytics tracking and reporting (Google Analytics) Proven track record of successful implementing multi-chanel digital media campaigns to attract and engage target audiences Experience managing production of web-ready digital content, with proven track record meeting production goals within budget and on-time Strong interest in health and healthcare Work creatively with limited resources and creative problem solving Equal Opportunity Employer / Disability / Veteran Columbia University is committed to the hiring of qualified local residents.

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