Communications and Marketing Specialist | The University of Michigan

The University of Michigan

Ann Arbor, Michigan, How to Apply
A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position.

Department Summary
Center for Campus Involvement Overview   ( )
The Center for Campus Involvement (CCI) in University Unions within Student Life at the University of Michigan is a dynamic, student-focused department that serves all undergraduate and graduate students through student programs, student organization development and event marketing and support. Through meaningful involvement, CCI creates transformative experiences, a vibrant community, and lifelong memories for University of Michigan students. CCI recognizes and supports over 1,600 student organizations through education, advising, advocacy and services. CCI also implements hundreds of social and community building programs each year, focused on building community and student connection within and beyond University Unions’ facilities. CCI consists of 25 graduate and professional staff members and 80 student staff members.
University Unions Overview  ( )
University Unions (UU) is a self-funded auxiliary enterprise which serves the campus through its three historic unions (Michigan Union, Michigan League, Pierpont Commons), academic meeting and dining facility (Palmer Commons), Center for Campus Involvement (over 1,400 student organizations and hundreds of programs), and works in close partnership with Conferences & Event Services and Michigan Dining to provide services, programs, spaces and student involvement opportunities that serve as catalyst for connection and learning which cultivates community and belonging at the University of Michigan and beyond. Total budget volume for University Unions approximates $20 million. University Unions directly employs over 50 regular staff and 250 student staff.
Job Summary
You will develop and manage a synergistic communications, marketing, and social media strategy for the Center for Campus Involvement (CCI) in University Unions to promote and communicate the department’s services, resources, and programs. You will build and strengthen partnerships with marketing communications professionals within Student Life and across campus to further amplify CCI’s work. You will manage a graphic design and marketing team of 4-6 students.

Marketing and Communications (70%)

Develop and coordinate strategic marketing communication plans that positively position CCI and its student-centered programming to students and other campus stakeholders
Plan and execute marketing and communication processes that promotes, supports and covers the lifespan of CCI and University Unions events (before, during, and post event)
Ensure consistent CCI branding across all marketing communications and that digital content is current and relevant
Create and implement standard operating procedures for unit communications processes, including inclusive and accessible best practices
Write, edit and manage content for newsletters, email campaigns, websites, social media, event communications and annual reports
Develop multi-platform responses to urgent and emerging issues affecting the campus community with unit’s leadership
Coordinate social media strategies, policies, and best practices
Ability to work with analytics and research tools to measure the effectiveness of marketing and communications initiatives. Identify and train CCI staff on technological tools that aid in efficient communications
Represent CCI and University Unions at informational fairs, expos, staff trainings, internal communications meetings, etc.

Supervision (20%)

Advise, manage, train and evaluate student staff team
Ensure the hiring and development of student staff team

Administration (10%)

Oversight of the department’s marketing budget
Approve and manage payroll for temporary student employees
Maintain accurate records and prepare reports

Other duties as assigned.

Required Qualifications*

Bachelor’s Degree required in marketing, communications, business, information science or related field
2-3 years professional communication experience
A commitment to college student learning and development

Desired Qualifications*

Master’s degree in marketing, communications, business, information science, higher education or related field
Expertise in developing methods of social media and electronic communications for a department or organization
Experience leading an intentional agenda for emerging and ongoing needs
Interest in learning new technologies and teaching others how to use them

Additional Information
Position Criteria:
These are the criteria that the hiring team will use to evaluate candidates:

A highly collaborative and consultative approach within and outside of the organization
Experience managing a team to drive strategy
Proven track record of managing projects from conception to implementation
Knowledgeable with social media platforms
Understanding of diversity, equity, and inclusion as outlined by the university

Benefits at the University of Michigan
In addition to a career filled with purpose and opportunity, The University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and your family and plan for a secure future. Benefits include:

Generous time off
A retirement plan that provides two-for-one matching contributions with immediate vesting
Many choices for comprehensive health insurance
Life insurance
Family leave
Long-term disability coverage
Flexible spending accounts for healthcare and dependent care expenses

Financial/Budgetary Responsibility
Approve and manage payroll for temp student staff. Oversight of $5,000 marketing budget.
Direct reports

2-3 graphic design student staff (10-12 hours per week; Aug-Apr)
1 marketing assistant student staff (10-12 hours per week; Aug-Apr)

This role may have reporting obligations under Title IX and Clery.
Authorization to work in the U.S. is a precondition of employment and applicants for this position will not be sponsored for work visas.  
Salary may vary depending on qualifications, experience, and education of the selected candidate.

Application Deadline
Job openings are posted for a minimum of seven calendar days.  The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled anytime after the minimum posting period has ended.

U-M EEO/AA Statement
The University of Michigan is an equal opportunity/affirmative action employer.

U-M COVID-19 Vaccination Policy
COVID-19 vaccinations, including boosters  when eligible , are required for all University of Michigan students, faculty and staff across all campuses, including Michigan Medicine.  This includes those working remotely.   More information on this new policy is available on the  Campus Blueprint  website or the  UM-Dearborn  and  UM-Flint  websites.