Communications and Marketing Manager | Council for Exceptional Children

Council for Exceptional Children

Arlington/Clarendon, The Council for Exceptional Children (CEC), seeks a creative detail-oriented communications and marketing manager to join a growing team. In this role you will be responsible for both high level creation and deployment of campaigns to reach the CEC marketing and communication goals. You will work collaboratively with internal and external stakeholders on projects to identify communications and marketing goals, implement tactics and measure results. You will serve as in-house expert for guiding best practices for all staff teams in developing marketing strategies.
The Communications and Marketing Manager reports to the Director of Communications and Publications, and will demonstrate excellent time management and problem-solving skills, keen attention to detail and a customer-focused vision. Experience working with associations and understanding the unique needs of each audience and community is key. Collaborating with staff, volunteers and subject matter experts, you will develop marketing campaigns for CEC products, services, and events.  At minimum, you will have four or more years work experience managing the development, implementation, oversight and tracking of communications and marketing programs.
Essential Duties and Responsibilities
MARKETING

In collaboration with staff, volunteers and subject matter experts, develops marketing campaigns for CEC products, services, and events. Serve as in-house expert for guiding best practices for all staff teams in developing marketing strategies.
In conjunction with departmental and project teams, author copy needed to implement marketing campaigns.
Work with digital media team to develop collateral and graphics needed to execute marketing campaigns, which may include email marketing, social media posts or paid ads, press releases, etc.
Deploy each deliverable of the marketing campaign, which may include emails, social media posts or ads, newsletter content, etc.
Evaluate marketing campaigns, email delivery, and social media ROI effectiveness; tweak future campaigns using data learned.

COMMUNICATIONS

Write, design and deploy member communication to share information about CEC, its value, its products, and its messaging. This may include newsletter articles, blog posts, emails, etc.
Manage social media presence as a tool for convention member value and resources.
Advise staff on strategies to repurpose content and resources through multiple channels.
Assist in creation and deployment of five CEC newsletters; act as editor for weekly Special Education Today e-newsletter and media roundup.
Support the creation and deployment of emails and other deliverables related to sponsors and other strategic partners.
Develop and update CEC style guide for written content; train all staff on usage.
Assist Director in being a resource to press, staff, volunteers, CEC Components, and others who communicate with members.
QUALIFICATIONS, KNOWLEDGE SKILL REQUIRED

A bachelor’s degree and a minimum of 4 years related experience including advertising, membership, and/or marketing experience, preferably in an association or within the education field;
Experience with advertising, email, and social media marketing is preferred; 
Demonstrated ability to communicate clearly and effectively, both orally and in writing;
Ability to maintain records and materials in an organized manner, attend to details with accuracy, and handle multiple tasks simultaneously.
Proficiency with email marketing platforms (Informz preferred) and with list management/CRM databases (NOAH preferred).
Proficiency in Microsoft Office Suite, including Word, Excel, and Powerpoint.
Familiarity with website content management systems (Drupal preferred). Experience with Adobe Creative Cloud is a plus.
Ability to work in a team-oriented environment.
Creative ability and resourceful problem-solving skills; ability to multi-task and adapt to changing needs and priorities
Strong analytical skills and experience using data analytics to drive content strategies.
Possesses initiative to suggest and/or implement actions to improve operations and maximize the organizations priorities; uses resources creatively to increase the efficiency and effectiveness of work performed.
Most CEC staff work in person three days a week and telework two days a week. CECs headquarters is within walking distance of the Clarendon Metro and there are parking opportunities on site. We offer a comprehensive benefits package, including insurance, education reimbursement, retirement plan contribution, and flexible scheduling. For more information please see our benefits overview.

CEC requires employees to be vaccinated as a condition of employment, subject to medical accommodation

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