Brand Marketing Manager | University of California Davis

University of California Davis

Sacramento, California, Brand Marketing Manager Department Description The Department of Public Affairs and Marketing plans, manages, and implements strategic communications (such as news services, public relations, marketing, internal and external communications) for UC Davis Health. Communications are aimed at a wide range of key constituencies, such as the news media, UC administration, UC Davis faculty, staff and students, government and regulatory leaders, external physicians, business leaders, patients and health care consumers, and the general public. Job Summary Final Filing Date 6/14/2022 Salary Range Up to $125,000 annually ($10,416.66 monthly) based on budgeted amount Salary Frequency Monthly Appointment Type Career Number of Positions 1 Percentage of Time 100% Shift Hour 08 Hours Location Hybrid; in office approx. twice weekly City Sacramento Union Representation No Benefits Eligible Yes We offer exceptional employment benefits including medical, dental, and vision plans, generous paid vacations and holidays, excellent retirement savings and investment plans, continuing education, and reduced fee and scholarship programs. THIS IS NOT AN H1- B OPPORTUNITY Responsibilities The Brand Marketing Manager provides support and oversight of the UC Davis Health brand while also serving as marketing support to organizational entities (departments, programs, initiatives). This position is considered a primary brand steward responsible for overseeing and advancing brand standards and educating, advising and mentoring campus partners on the standards. This position requires extensive interaction with stakeholder groups as well as coordination with Public Affairs and Marketing teams to achieve department wide and organizational goals. The Brand Marketing Manager helps to create marketing programs that are consistent with brand direction,and assures organizational alignment to support specific marketing objectives. Supervises approximately 3 employees. Required Qualifications Bachelor’s degree in communications, business, marketing or related field Ten or more years of experience working in marketing and/or brand positions developing brand and marketing strategies Experience as a brand manager/ambassador in capacity of upholding and reinforcing brand standards for an organization Minimum 2 years of experience supervising support staff in a creative capacity Experience developing and implementing comprehensive marketing plans Experience with managing both traditional and digital media campaigns Experience researching an analyzing information to identify trends, issues and potential invalid data Familiarity with regular and focused work managing the work of, and interacting with, copywriters, designers, photographers and other creative support Preferred Qualifications CRM experience Working knowledge of project management software, preferably Wrike Knowledge of AP style Working knowledge of Adobe Creative Suite Strong knowledge of health care operations in a managed care environment, including understanding of interrelationship between health plan, medical group and provider selection Knowledge of UC Davis Health and its services, locations and accepted health plans Knowledge of and experience with trafficking of advertisements across multiple mediums Special Requirements This position may be subject to a criminal background investigation, drug screen, Live Scan fingerprinting, medical evaluation clearance, and functional capacity assessment. The University of California has implemented a SARS-CoV-2 (COVID-19) Vaccination Program SARS-CoV-2 Vaccination Policy (ucop.edu) covering all employees. To be compliant with the policy, employees must submit proof of vaccination or a University-approved exception or deferral. Diversity, Equity, Inclusion and Belonging At UC Davis, we’re solving life’s most urgent challenges to bring a fuller, healthier, and more resilient world within reach. We grow from every challenge we take on and we don’t just maintain – we improve. We recognize that creating an inclusive and intellectually vibrant organization means understanding and valuing both our individual differences and our common ground. The most comprehensive solutions come from the most diverse minds and you belong here. As you consider joining UC Davis, please explore our Principles of Community , our Clinical Strategic Plan and strategic vision for research and education, and our latest efforts to outgrow the expected . The University of California is an Equal Opportunity/Affirmative Action Employer advancing inclusive excellence. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories covered by the UC nondiscrimination policy. Final Filing Date 6/14/2022 Salary Range Up to $125,000 annually ($10,416.66 monthly) based on budgeted amount Salary Frequency Monthly Appointment Type Career Number of Positions 1 Percentage of Time 100% Shift Hour 08 Hours Location Hybrid; in office approx. twice weekly City Sacramento Union Representation No Benefits Eligible Yes To apply, visit https://careerspub.universityofcalifornia.edu/psp/ucdmed/EMPLOYEE/HRMS/c/HRS_HRAM.HRS_APP_SCHJOB.GBL?Page=HRS_APP_JBPST&Action=U&FOCUS=Applicant&SiteId=5&JobOpeningId=36299&PostingSeq=1 The University of California is an Equal Opportunity/Affirmative Action Employer advancing inclusive excellence. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories covered by the UC nondiscrimination policy. Copyright 2022 Jobelephant.com Inc. All rights reserved. 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