AVP, Digital Marketing, Consumer Banking Group | DBS Bank Limited

DBS Bank Limited

Singapore, Singapore, Business Function As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business – they were made just right for you. Responsibilities The role will function as the regional digital centre of excellence to drive best practices across performance marketing and marketing technology To work primarily with key stakeholders in the digital and retail space (marketing, customer segments, business analytics, etc) within the Consumer Banking Group (CBG) to define and implement effective strategic marketing initiatives by leveraging marketing technology that will drive effective acquisitions and engagement for retail banking This role is also responsible for best practice sharing across the region and development of central resources, such as rollouts of full funnel performance marketing dashboards, enabling MarTech insights, and agency/partner management with the objective of improving the quality and cost efficiency of campaigns across the region. These responsibilities will be achieved through an understanding of key business drivers, key consumer insights as well as excellent campaign management skills, strong organization skills, and a customer focus. The execution of this will largely be through guidance and influencing of regional and in-country teams, hence strong skills in stakeholder management and a collaborative style will be needed. The success of this role relies on effective implementation of regional digital campaigns. The responsibilities will be multi-product and multi-country Requirements 5+ years in a marketing role Strong grasp of current digital marketing tools and strategies with solid experience in performance marketing Strong analytical skills and data-driven thinking Able to build strong relationships with agencies and business partners Able to think strategically but also execute end-to-end Excellent communication and presentation skills Excellent attention to detail Positive attitude Financial services and/or Mar Tech experience preferred Apply Now We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.