Associate Director of Marketing (Marketing Generalist) | Indiana University Purdue University Indianapolis (IUPUI)

Bloomington, Indiana;Indianapolis, Indiana,, Department KELLEY SCHOOL OF BUSINESS (BL-BUS-IUBLA) Department Information The Kelley School of Business at Indiana University is a comprehensive provider of top-tier business education with a full portfolio of undergraduate, graduate, doctoral, and executive programs on campuses in Bloomington and Indianapolis, and online worldwide. The Kelley School has been creating career momentum for 100 years, going from 70 students in 1920 to an enrollment of more than 12,000 students today. Our innovative curriculum is built on personal development, teamwork, and experiential learning with an emphasis on global and social responsibility. Our success is reflected in our reputation among academic peers, our career placement statistics, and the accomplishments of more than 117,000 living alumni around the globe. Job Summary Department Specific Responsibilities Develops marketing strategies & tactical plans to drive enrollment and increase awareness of a subset of Kelly’s portfolio of graduate programs. Functions as a key business partner to assigned graduate program contacts. Oversees and project manages omni-channel marketing tactics including paid, earned and owned media campaigns. Works collaboratively with advertising agencies of record, public relations and social media teams. Regularly analyzes and utilizes campaign, lead and enrollment performance data to make informed, data-driven decisions. General Responsibilities Independently develops and executes basic and complex strategic marketing plans for a department or functional area within a department to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation. Responds to inquiries and requests from stakeholders and explains information regarding policies, procedures, and programs. Manages relationships with various internal and external stakeholders, including vendors, and acts as a collaborative resource in curating marketing plans to relevant initiatives, groups, events, and programs. Regularly researches relevant subject matter to increase knowledge in area(s) of specialty, including information on various marketing channels (print, online, electronic, email, social media, and direct mail). May participate in team-based marketing planning to align strategies and deadlines across various concurrent projects and initiatives. Collaborates with users of various software programs and creative platforms to create and deliver content and marketing materials in multiple formats to a variety of audiences. May provide guidance to lower-level Marketing Generalists; may make process and operational recommendations to manager. Qualifications EDUCATION Required Bachelor’s degree in communications, marketing, English, public relations, or related field Preferred Master’s degree WORK EXPERIENCE Required 5 years in relevant field ??????? Preferred Practical professional experience in fundamentals of project management, digital marketing and advertising. Experience with direct response or lead generation marketing campaigns Combinations of related education and experience may be considered SKILLS Required Proficient communication skills Maintains a high degree of professionalism Demonstrates time management and priority setting skills Demonstrates a high commitment to quality Possesses flexibility to work in a fast paced, dynamic environment Seeks to acquire knowledge in area of specialty Highly thorough and dependable Demonstrates a high level of accuracy, even under pressure Possesses a high degree of initiative Ability to influence internal and/or external constituents Preferred Ability to plan, organize, monitor, and execute multiple projects within budget and on schedule. Demonstrated business acumen, customer awareness and ability to create value Ability to build consensus, establish trust, communicate effectively, and foster culture change. Must function at a high level of accountability and efficiency with limited supervision. Thrives in fast-paced environment and can manage multiple projects at one time. Strong understanding of development of creative assets Experience with Salesforce products Working Conditions / Demands This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation. Work Location Bloomington, Indiana Job Classification Career Level: Advanced FLSA: Exempt Job Function: Marketing & Communications Job Family: Marketing Click here to learn more about Indiana University’s Job Framework. Posting Disclaimer Due to the COVID-19 pandemic, there may be differences in the working conditions as advertised in our standard job postings (e.g., the ability to travel from one campus to another, etc.). If you are invited for an interview, please discuss your questions or concerns regarding the working conditions at that time. This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date. If you wish to include a cover letter, you may include it with your resume when uploading attachments. New employees will be provided with information regarding Indiana University’s COVID-19 vaccine policy, which includes the opportunity to request an exemption. To learn more, view our COVID-19 vaccine information page . Equal Employment Opportunity Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University’s Notice of Non-Discrimination here which includes contact information . Campus Safety and Security The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online . You may also request a physical copy by emailing IU Public Safety at or by visiting IUPD. Contact Us Request Support Telephone: 812-856-1234