Associate Athletic Director, Marketing and Fan Engagement | Santa Clara University

Santa Clara University

Santa Clara, California, Position Title: Associate Athletic Director, Marketing and Fan Engagement Position Type: Regular Salary Range: $92,500 – $108,750 annually (commensurate with experience) Pay Frequency: Annual A. POSITION PURPOSE The Associate Athletic Director for Marketing and Fan Engagement is responsible for directing and implementing the strategic plan for marketing, promotions and student engagement. This position will report to the Deputy Athletic Director and is responsible for the strategic direction, oversight, coordination, leadership, and active participation in the revenue generation and external functions. B. ESSENTIAL DUTIES AND RESPONSIBILITIES 1. Program Direction and Development Develop, direct and implement the marketing and promotion strategy and implementation for the athletic department. Responsible for the formation of the department external relations staff, including hiring, training, education, supervision and evaluation of managers, interns and student workers. Monitor expenses for all marketing efforts across all 21 sports. Establish and activate short- and long-term marketing goals and objectives and consistently evaluate effectiveness to implement change when necessary. Oversee weekly marketing and fan engagement staff meetings. Manages the daily responsibility for ticket sales, advertising campaigns, and is the direct liaison of Van Wagner Corporate Sponsorship with Santa Clara Athletics. Direct marketing and gameday plans and implementation for all ticketed events for the athletic department, in the areas of digital and video production. Direct supervision and training student workers game day initiatives and operations. Oversight of all vendor and independent contractors (printing, video, graphic design). Direct the overall tone and look of graphic elements for game, event and promotional graphics. Create and direct strategy for memorable moments that positively impact the fan experience, differentiating the live game experience from the television broadcast. Provide leadership and direction, ensure efficiency and productivity, resolve concerns/conflicts, etc. 2. Contact and Liaison Responsibilities Act as the primary liaison to the Van Wagner Group and Aspire Group for all department promotional requests for implementation . Liaison to the Student Life Office (ASG. APB). Provide advice, consultation, and the support in development of policy, planning and response to all marketing and promotional aspects of the Department of Athletics. Serve as the Athletic Department’s liaison to appropriate WCC, NCAA and professional organization’s committees and events. Manage the relationships between all third-party relationships related to external services 3. Game Day Promotions Lead the development and implementation of annual marketing and promotional plans for assigned sports. Oversee in-game atmosphere creation and coordination: intro videos, team entrance, team introductions, hype videos, team promotional videos, fan/student section giveaways, Coordinate game-day presentation and script with PA announcer, Band Director, Dance Coach, Mascot Coach, Marketing Team, Video Services Director, Corporate Sponsorship Representatives. Coordinate with videography and creative content team for in-game graphics and videos Coordinate fulfillment of corporate partner obligations for in-game production Coordinate annual planning meeting with marketing team Create and analyze fan experience feedback data and make recommendations Coordinate special recognition events (jersey retirements, cause events, team community outreach, Senior day etc. Create new opportunities to generate revenue 4. Other duties as assigned Work with and train sellers at event to maximize revenue and customer satisfaction. Other duties as assigned by the Deputy Athletic Director. C. PROVIDES WORK DIRECTION Will supervise at minimum three full-time employees as well as student workers. D. GENERAL GUIDELINES Recommends initiatives and implements changes to improve quality and services. Identifies and determines cause of problems; develops and presents recommendations for improvement of established processes and practices. Maintains contact with customers and solicits feedback for improved services. Maximizes productivity through use of appropriate tools; planned training and performance initiatives. Researches and develops resources that create timely and efficient workflow. Prepares progress reports; informs supervisor of project status; and deviation from goals. Ensures completeness, accuracy and timeliness of all operational functions. Prepares and submits reports as requested and required. Develops and implements guidelines to support the functions of the un E. QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The items below are representative of the knowledge, skills, abilities, education, and experience required or preferred. This position requires the ability to effectively establish and maintain cooperative working relationships within a diverse multicultural environment. 1. Knowledge Understanding landscape of intercollegiate athletics, preferably at the Division I level. Understanding revenue generation and marketing strategies for intercollegiate athletics. 2. Skills Demonstrated interpersonal and communication skills – written and verbal. Self-motivated, flexible time management, energetic Willingness to work nights and weekends 3. Abilities Ability to work in a fast paced, time sensitive environment. 4. Education Bachelor’s degree required. 5. Years of Experience Minimum of 8 years of experience required working in intercollegiate athletics or other relevant, equivalent experience or education. F. PHYSICAL DEMANDS The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. In accordance with the Americans with Disabilities Act, as amended, the California Fair Employment & Housing Act, and all other applicable laws, SCU provides reasonable accommodations for qualified persons with disabilities. A qualified individual is a person who meets skill, experience, education, or other requirements of the position, and who can perform the essential functions of the position with or without reasonable accommodation. Considerable time is spent at a desk using a computer terminal. May be required to travel to other buildings on the campus. May be required to attend conference and training sessions within Bay Area or in- or out-of-state locations. May be required to occasionally travel to outside customers, venders or suppliers. G. WORK ENVIRONMENT The work environment characteristics described below are representative of those an employee encounters while performing the essential functions of this job. Typical office environment. Mostly indoor office environment. Offices with equipment noise. Offices with frequent interruptions. Athletic events in outside or inside facilities. EEO Statement ​ Equal Opportunity/Notice of Nondiscrimination Santa Clara University is an equal opportunity/equal access/affirmative action employer fully committed to achieving a diverse workforce and complies with all Federal and California State laws, regulations, and executive orders regarding non-discrimination and affirmative action. Applications from members of historically underrepresented groups are especially encouraged. For a complete copy of Santa Clara University’s equal opportunity and nondiscrimination policies, see https://www.scu.edu/title-ix/policies-reports/ Title IX of the Education Amendments of 1972 Santa Clara University does not discriminate in its employment practices or in its educational programs or activities on the basis of sex/gender, and prohibits retaliation against any person opposing discrimination or participating in any discrimination investigation or complaint process internally or externally. The Title IX Coordinator and Section 504 and ADA Coordinator is Jenna Elliott, Interim Director of Equal Opportunity and Title IX, 408-551-3043, jrelliot@scu.edu , www.scu.edu/title-ix . Inquiries can also be made to the Assistant Secretary of Education within the Office for Civil Rights (OCR). Clery Notice of Availability Santa Clara University annually collects information about campus crimes and other reportable incidents in accordance with the federal Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act. To view the Santa Clara University report, please go to the Campus Safety Services website . To request a paper copy please call Campus Safety at (408) 554-4441. The report includes the type of crime, venue, and number of occurrences. Americans with Disabilities Act Santa Clara University affirms its’ commitment to employ qualified individuals with disabilities within the workplace and to comply with the Americans with Disability Act. All applicants desiring an accommodation should contact the Department of Human Resources , and 408-554-5750 and request to speak to Indu Ahluwalia by phone at 408-554-5750 or by email at iahluwalia@scu.edu . Santa Clara University annually collects information about campus crimes and other reportable incidents in accordance with the federal Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act. To view the Santa Clara University report, please go to the Campus Safety Services website . To request a paper copy please call Campus Safety at (408) 554-4441. The report includes the type of crime, venue, and number of occurrences.

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