Assistant Vice President of University Marketing | Tarleton State University

  • Freelance
  • Anywhere

Nationwide, The Assistant Vice President for University Marketing reports to the Vice President for University Relations and works closely with the Assistant Vice President for University Communications to create a cohesive team of marketing and communications professionals.  The AVP for University Marketing is responsible for crafting and gaining buy-in for a comprehensive integrated marketing strategy, prioritizing marketing goals and projects, managing a strong team of marketing professionals, and collaborating with stakeholder departments to tell the Tarleton story. The selected candidate will be a dynamic leader, communicator, organizer, collaborator and innovator who will help position Tarleton for continued enrollment growth, donor and alumni engagement, and elevation of the university profile, as outlined in the universityâ™s 10-year strategic plan ( Tarleton Forward 2030: Our Future-Focused Strategic Plan ). Oversight areas include Digital Advertising; Radio/Streaming/Podcast Advertising; Brand Strategy/Toolkit Management; Social Media Strategy; Graphic Design; External Licensing/Trademarks; Video Strategy, Filming and Production; Web Services, Analytics and SEO Strategy; Photography Strategy; Strategic Planning, ROI Analytics; and Strategy Adjustment.