Assistant Vice President, Marketing and Brand Management | Hofstra University

Hofstra University

Hempstead, New York, Reporting to the Vice President of University Relations, the Associate Vice President of Marketing and Brand Management (AVPM), will oversee the planning, development and execution of the Universityâ?™s marketing and brand initiatives with primary responsibility to shape the Universityâ?™s brand strategy. In partnership with the VP of University Relations, the AVPM will work closely with the President, Provost, and Deans to create, brand strategies that will increase regional, national and international awareness of Hofstra University. Characteristic duties and responsibilities include, but are not limited to: â?¢Directs the Universityâ?™s efforts to enhance reputation and awareness with opinion and educational leaders nationally; works with the President, Provost and Deans on enhancing rankings and increasing outreach, through marketing, events and public and media relations. â?¢Partners with the Office of Admission to ensure the brand is incorporated into new strategies and tactics developed to support admission and institutional goals. â?¢Acts as publisher for the university website, overseeing design, function and content; integrating brand principles and ensuring best practices in organizational structure, search engine optimization, accessibility and interactivity are maintained â?¢Oversees a centralized team of 20 marketing, creative services, and public relations professionals, to include setting objectives, managing budgets, monitoring performance, and assessing outcomes. â?¢Works closely with constituent-based marketing professionals embedded in enrollment, development, athletics and Schools. â?¢Provides leadership for the development, implementation and analysis of social media strategies with a direct impact on the University brand, perception, marketing, recruitment and engagement goals. Executes campaigns that empower constituents to spread brand messages virally and increase the quality of fans, followers, champions, and ambassadors. â?¢Develops a compelling and impactful brand platform that positions the university to accomplish its strategic goals. â?¢Reviews, edits, and approves the Universityâ?™s most visible and strategic marketing plans, marketing content, and marketing assets (including web, print, digital, radio, television) and ensure quality control, content appropriateness, tone, mission integration, brand platform alignment, and that target objectives are considered. â?¢Working with the University Relations business office, leads the Universityâ?™s business activities related to trademarks, licensing, enforcement, compliance, and promotions to maximize revenue generation and visibility opportunities. â?¢Develops, implements, and manages a strategic media relations program targeted at enhancing the brand and reputation of the University, faculty and individual academic programs. â?¢Understands and analyzes marketplace trends, data, and models to develop strategy, including overall communications planning, marketing research, academic program development, public and outreach efforts.

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