Assistant for Athletics Marketing and Communication | Edgewood College

  • Full Time
  • Madison

Edgewood College

Madison, Wisconsin, Description Of Job:      
The Assistant for Athletics Marketing and Communications is responsible for aiding in the development, coordination, and implementation of communication plans and communications functions in support of Intercollegiate Athletics at Edgewood College. The Assistant for Athletics Marketing and Communication serves as the secondary media contact for the Intercollegiate Athletics Department, as well as the primary media contact for several of the Eagles sports teams (to be assigned). The Assistant for Athletics Marketing and Communication will also take a lead on the department’s video projects.  Responsibilities:
Athletic Department Marketing

Publicize the Athletic Department to constituents (i.e. media, parents, recruits, alumni, etc.);
Develop and produce printed collateral
Promote teams and students for awards while coordinating the statistical aspect of award applications
Coordinate all aspects of webcasts and audiocasts of selected athletic events
Promote media coverage of the athletic program through press releases, feature stories, video content and relationships with media outlets
Create and develop new and engaging video content for the website and social media platforms. Research new video trends and apply those to Eagle Athletics.
Assist in the design and development of recruiting videos for all 20 varsity athletics teams.  These videos will highlight team culture, player development and facility use.
Assist in planning and execution of live video-casts for all 20 varsity athletics teams’ practices.  Each team will have at least 3 broadcasts.

Intern Supervision

Supervise and evaluate any student interns

  Provide training, management and evaluation for video/photography assistant, sub-contracted event workers and work-study students
 Assist in training of students and volunteer staff needed for the larger volume of contests to be played in the spring.

Website & Social Media Platform Supervision

Assist in maintaining the athletics website and ensure content is current and dynamic
Identify, collect, create and develop content for all social media channels and web site
Ensure population of athletics social media channels with current and dynamic content
Develop and assist with innovative, modern and professional Athletics Department events videocasts and audiocasts.
Develop and maintain community relationships that could allow our content to extend to their social media and broadcast platforms.

Statistical Management

Maintain accurate statistics required by the NCAA, Northern Athletics Collegiate Conference (NACC) and other athletic organizations
Submit required reports using required and current programs
Maintain archives of accurate historical records

Other

Attend all Athletic Department staff meetings
Actively maintain a strong relationship and open communication with the Office of Marketing and Strategic Communications
Ensure consistency in Athletics Department and general College marketing efforts and language
Participate in NACC and NCAA meetings as appropriate
Maintain membership in CoSIDA and attend annual convention
Participate in Athletic Department’s annual Golf Outing
Serve on the Eagles Athletics Hall of Fame Committee
Other duties as assigned
Necessary Education or Work Experience:

B.A. in related field, previous experience in Communications, sports information or related field.
  Two-plus years of experience in Communications or related field

Required Knowledge and Skills:

Excellent organizational skills
  Strong leadership skills and ability to lead coordination across department lines.

  Exceptional interpersonal skills; the Director represents the College to internal and external audiences on an ongoing basis. The ability to do so independently, and with positive energy, is required.
  Competence with sports rules and sports statistics

The ability to write clearly, engagingly, and persuasively under deadline

Specialized Technology Skills:

Demonstrated working knowledge and aptitude with NCAA recommended statistical software

  Demonstrated competence with photo editing and social media editing software
  Demonstrated competence with web site design and editing
  Demonstrated competence with video, post production of video, and web streaming technology.
  Competence with audio production and audio web streaming technology

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