Assistant Director of Marketing- Marketing and Promotions | Gonzaga University

  • Full Time
  • Spokane

Gonzaga University

Spokane, Washington, The Assistant Director of Marketing will be responsible for the development and execution of marketing plans. The Assistant Director will work closely with coaches, support staff, and student-athletes to increase awareness, attendance, and ticket sales.

Marketing and Game Presentation
Develop and execute marketing plans for assigned sports to drive brand awareness, attendance, and ticket sales
Plan, direct, and evaluate game presentation including but not limited to scripts, promotions, and recognitions
Work with Creative Services in execution of promotional materials and in-game content
Work with Gonzaga Sports Properties on sponsorship planning and fulfillment
Assist in development and execution of department advertising and promotion plans

Program Management
Oversee Gonzaga Athletics marketing programs such as: Marketing Internship, mascot, Jr Zag Club, and student rewards
Responsible for recruiting, training, and supervising Marketing Interns
Responsible for recruiting, training, and supervising mascots
Coordinate Jr Zag Club memberships to increase memberships and engagement
Manage student rewards program aimed at increasing student attendance and engagement

Creative and Social Media
Participate in creation and proliferation of social media strategy for the athletic department
Assist in management of Gonzaga Athletic social media sites
Assist Creative Services in the execution of photo and video shoots

NCAA Compliance
Employees of Gonzaga University’s Athletic Department must comply with all NCAA rules and regulations, and acknowledge this compliance as part of an evaluation process.

Other Functions
Assist other members of the Athletic department during peak periods and with special workload projects.
Incumbent may represent the department on University-wide committees or projects as assigned and approved by the supervisor.
Ability to travel when needed Knowledge Required

Specialist Knowledge in field

Minimum Qualifications

Bachelor’s Degree
2 years of marketing and promotions experience
Excellent written and verbal communication skills
Excellent public relations and promotional skills
Strong interpersonal skills; ability to relate and work well with others
Ability to work evening and weekend hours as needed for various Athletic functions and events
Adobe Creative Suite experience

Desired Qualifications

Masters Degree in Business, Sports Administration, Communications, or related field
2+ years of marketing and promotions experience within Athletics
Division I football or basketball game management experience
Higher Education experience

Source