Assistant Director of Marketing and Fan Engagement | Northwestern University

Northwestern University

Evanston, Illinois, Department: Univ Athletics-Extrnl Affairs Salary/Grade: EXS/5 Job Summary: The Assistant Director of Marketing will serve an integral role in the overall marketing and promotion of Northwestern Athletics with a primary focus on select sport programs.  Reporting to the Associate Athletic Director for Marketing, this position will facilitate the development and execution of strategic plans supporting brand awareness, ticket sales and other revenue generating initiatives.  They will work closely with all members of the Athletic Department as well as numerous contacts outside the University community. *Willingness and ability to work a non-traditional schedule including evenings, weekends and holidays as required.* Responsible for adhering to all Department and University policies and procedures, as well as the rules, regulations, bylaws and interpretations of the Big Ten Conference and the NCAA. Specific Responsibilities : Serve as the contact from the Marketing department for select cross-functional teams overseeing various sports programs. For assigned sports programs, facilitate the creation and implementation of a comprehensive marketing, ticket sales, social media and public relations plan including coordinating calendars and timelines with each external affairs unit. Act as the gameday event director and producer for assigned sports programs which entails writing game scripts, directing in-game fan experience elements, working to ensure sponsorship fulfillment and the scheduling and onsite oversight of gameday staff. Serve as a liaison between the sports program and the department’s community relations area to enhance the profile of the team’s involvement in the community. Assist in the execution of the gameday events for assigned home games including, but not limited to, overseeing and managing interns to ensure on-field/on-court sponsorship elements are appropriately executed, planning and executing gameday operations, and assisting with activation of ticket sales initiatives. Assist with special programs and events for the athletic department such as the Randy Walker Memorial 5K, Kids’ Club, Meet the Team Night and others. Serve as the liaison for the marketing department with various constituents on campus, as well as within the Evanston and Chicago communities. Other duties as assigned. Minimum Qualifications: Successful completion of a full 4-year course of study in an accredited college or university leading to a bachelor’s or higher degree; OR appropriate combination of education and experience. One year of relative experience in advertising, marketing, graphic design, content creation, public relations or other similarly related field. Proven track record of delivering success in the areas marketing, graphic and web design, content creation, public relations. Ability to work both independently and collaboratively across all teams. Strong organizational and time management skills Professional verbal, written and interpersonal communication skills Ability to work in dynamic fast paced environment Ability to handle multiple tasks at once and meet deadlines Benefits: At Northwestern, we are proud to provide meaningful, competitive, high-quality health care plans, retirement benefits, tuition discounts and more! Visit us at to learn more. Work-Life and Wellness: Northwestern offers comprehensive programs and services to help you and your family navigate life’s challenges and opportunities, and adopt and maintain healthy lifestyles. We support flexible work arrangements where possible and programs to help you locate and pay for quality, affordable childcare and senior/adult care. Visit us at to learn more. Professional Growth & Development: Northwestern supports employee career development in all circumstances whether your workspace is on campus or at home. If you’re interested in developing your professional potential or continuing your formal education, we offer a variety of tools and resources. Visit us at to learn more. Northwestern requires all staff and faculty to be vaccinated against COVID-19, subject to limited exceptions. For more information, please visit our COVID-19 and Campus Updates website. The Northwestern campus sits on the traditional homelands of the people of the Council of Three Fires, the Ojibwe, Potawatomi, and Odawa as well as the Menominee, Miami and Ho-Chunk nations. We acknowledge and honor the original people of the land upon which Northwestern University stands, and the Native people who remain on this land today. Northwestern University is an Equal Opportunity, Affirmative Action Employer of all protected classes, including veterans and individuals with disabilities. Women, racial and ethnic minorities, individuals with disabilities, and veterans are encouraged to apply. Click for information on  EEO is the Law.        #LI-GY1