Assistant Athletics Director for Marketing | Furman University

Furman University

Greenville, South Carolina, Job Title:
Assistant Athletics Director for Marketing
Job Family:
Full time
Compensation Grade:
Pay Type:
Athletic Director External Affairs
Job Summary:
Under the direction of the Senior Associate Athletics Director for External Operations, the Assistant Athletics Director for Marketing has the responsibility for developing and executing promotional/marketing plans for all Varsity Athletic Teams.
Job Description:

Develop and maintain game scripts and PA books for assigned sports, serving as in-game director and event manager


Plan for promotional game day activities (including halftime entertainment and musical entertainment)  
Coordinate annual events such as Furman Football Fan Fest and Midnight Madness


Coordinate with Van Wagner representatives and event sponsors on in-game promotions and announcements


Organize & execute Furman Athletics’ social media marketing & promotional plan including but not limited to Facebook, Twitter, Instagram, Snapchat & TikTok


Responsible for hiring, scheduling, and paying independent contractors that work with Furman Athletics for Marketing (i.e., on-court emcee and DJ) Manage Sports Marketing budget.


Supervise the Assistant Director of Sports Marketing


Oversee and assist in the creation of marketing graphics using Adobe Cloud programs; pro? vide direction on the vision of each promotion per sport.


Oversee Marketing’s Internship and Practicum Student Program. Including, but not limited to hiring, training, scheduling, and supervising student interns responsible for assisting in daily operation of marketing and fan engagement.


Responsible for screening music played during pregame for assigned sports.