Assistant Athletic Director, Marketing & Creative Services | SMU

  • Full Time
  • Dallas


Dallas, Texas, Salary Range:

Salary commensurate with experience and qualifications

About SMU

SMU’s more than 12,000 diverse, high-achieving students come from all 50 states and 90 countries to take advantage of the University’s small classes, hands-on research opportunities, leadership development, community service, international study and innovative programs. The University offers a strong foundation in the humanities and sciences and undergraduate, graduate and professional degree programs through eight schools.

Now in its second century of achievement, SMU is increasingly recognized for the ways it supports students, faculty and alumni as they become ethical leaders in their professions and communities. On the most beautiful college campus in the country, SMU Mustangs are energized by unbridled opportunities – from teaching, learning and research to creativity, performance and athletic endeavor.

About the Position:

The Assistant Athletic Director of Marketing & Creative Services is responsible for increasing the overall visibility of SMU Athletics by leading and managing marketing, promotions, and video services.

The person in this role will implement, manage and plan marketing strategies to drive attendance, promotion and engagement of athletic events, as well as generate buzz.

Marketing duties include, but are not limited to, development and implementation of marketing plan/strategy, social media strategy and game-day promotions/operations. Perform daily administrative duties, including assisting with the day-to-day operations.

The position will provide oversight of the Director of Marketing, the Assistant Director of Marketing and the Director of MustangVision as well as interns and graduate assistants.

Essential Functions:

Marketing – Working with the Director of Marketing, design and implement promotional and marketing strategies to increase attendance and enhance awareness of athletic events and sports programs with a focus on football and men’s and women’s basketball.

Social Media – Creates innovative & engaging SM strategies designed to generate “buzz” and a viral presence in order to grow the SMU brand on SM platforms. Directs SM strategy for teams & SMU Athletics, while collaborating with other departments to drive revenue. Oversees all SM campaigns including concept development, activation, measurement and evaluation.

Gameday Experience – Working with the Director of Marketing, develop and implement plans to create an entertaining atmosphere at events to encourage spectator participation, loyalty and support, utilizing creative and trend-setting methods to create excitement before, during and after athletics events.

Creative Services – Oversee and coordinate the efforts of marketing and video departments, creating a unified look and feel while seeking to be a leader within the industry/field.

Video Services – Oversee the Director of MustangVision to showcase SMU departmental and student-athlete accomplishments through high-quality videos, videoboard elements, commercial spots, special event presentations, development videos and more.

Website – Oversee the athletics department website,, including managing the overall look, layout, feel, and navigation.

Position requires regular evening and weekened work for events that occur outside of traditional work day Qualifications
Education and Experience:
Bachelor’s degree is required. Master’s is preferred. Degree in Marketing desired.
A minimum of three years of professional work experience in marketing is required.
Prior experience working with a NCAA Division I athletic program or professional sports team is preferred. Prior supervisory experience is desired.
Knowledge, Skills and Abilities:
Candidate must demonstrate strong interpersonal and verbal communication skills, with the ability to communicate broadly across the University and develop and maintain effective relationships with a wide range of constituencies. Must also demonstrate strong written communication skills. A strong customer service orientation is essential.
Candidate must possess strong problem-solving skills with the ability to identify and analyze problems, as well as devise solutions. Must also have strong organizational, planning, and time management skills.  A strong focus on attention to detail and strong project management skills are essential.
Understanding of NCAA rules and regulations is a plus. Experience with Adobe Creative Suite is preferred.
Physical and Environmental Demands:

Bemd, squat, stand
Reach above shoulders
Handle objects (dexterity)
Carry/lift 25 lbs.
Sit for long periods of time

Deadline to Apply:
July 1, 2022
EEO Statement:
SMU will not discriminate in any program or activity on the basis of race, color, religion, national origin, sex, age, disability, genetic information, veteran status, sexual orientation, or gender identity and expression. The Executive Director for Access and Equity/Title IX Coordinator is designated to handle inquiries regarding nondiscrimination policies and may be reached at the Perkins Administration Building, Room 204, 6425 Boaz Lane, Dallas, TX 75205, 214-768-3601, .
SMU offers staff a broad, competitive array of  health and related benefit s. In addition to traditional benefits such as health, dental, and vision plans, SMU offers a wide range of  wellness programs  to help attract, support, and retain our employees whose work continues to make SMU an outstanding education and research institution.
SMU is committed to providing an array of  retirement programs  that benefit and protect you and your family throughout your working years at SMU and, if you meet SMU’s retirement eligibility criteria, during your retirement years after you leave SMU.
The value of learning at SMU isn’t just about preparing our students for the future. Employees have access to a wide variety of  professional and personal development opportunities , including  tuition benefits .