Area Marketing Specialist, EP | Abbott


Abbott Park, Illinois, Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 113,000 colleagues serve people in more than 160 countries. Leading an active lifestyle is important to the many people we serve. In Abbott’s EPHF division, we’re advancing the treatment of heart and vascular disease through breakthrough medical technologies in ELECTROPHYSIOLOGY & HEART FAILURE, allowing people to restore their health and get on with their lives.  Job Description: At Abbott, we offer a portfolio of products with the versatility to diagnose and manage an array of cardiac arrhythmias. These products include complete portfolio of EP catheters and capital products along with implantable devices designed to improve outcomes and reduce heart failure. Responsible and visionary clinical leadership helps us reduce the cost of health care, lessening the impact of epidemic disease on patients and their families. Our clinical successes allow us to offer an unparalleled portfolio of cardiac arrhythmia management products. Abbott is seeking a passionate, experienced and strategic medical device expert to join our Electrophysiology Marketing team as an Area Marketing Specialist, focusing on the US Market. This role will serve as a go-to resource for the US EP sales team within a dedicated geographical area, assist with customer segmentation/targeting, deliver campaigns, measure success, and provide feedback to the US Product Management team. WHAT YOU’LL DO   While no job posting is completely exhaustive or representative of what job entails, see below for a list of key expectations for this role: Help achieve revenue, profit, and margin targets for the EP franchise in the United States and their specific geography. Collaborate with commercial leaders and field personnel. Execute marketing campaigns within their geography, tailored to specific geographical needs. Become the voice of Abbott US EP Marketing (internal and external) within their geography and champion National priorities. Partner with US Product Management team by providing feedback on messaging, promotions, and limited market releases. Drive capital services sales and capital marketing promotions. Analyze complex data sets to determine appropriate targets for campaigns and understand be able to measure success of delivery. Engage with KOL’s and top accounts to drive preference toward Abbott EP products. Create local launch reporting including metrics and target goal achievement. Maintain problem solving / collaborative relationship with Marketing and Sales leadership measured by 360 feedback. Support IDN-GPO acceptance and approval strategies, contract analysis and positioning strategies. Increase effectiveness. Explore and implement additional solutions to help drive strategic focus for EP team. Conduct product overviews for physicians and regional sales teams. Maintain positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors. Perform other related duties and responsibilities, on occasion, as assigned. Comply with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments. EDUCATION AND EXPERIENCE, YOU’LL BRING   Required   Bachelors’ degree. Minimum 5+ years’ experience working in healthcare, life sciences, or technology-based products. Experience working with complex product portfolios in the medical device industry. Experience with strategic product planning and commercial execution. Developed leadership skills/experience, including the ability to map task interdependencies, prioritize such tasks, and develop, monitor and live within budgets as well as the demonstrated ability to forecast major milestones. Experience working in a broader enterprise/cross-division business unit model preferred. Ability to work in a highly matrixed and geographically diverse business environment. Ability to work within a team and as an individual contributor in a fast-paced, changing environment. Ability to leverage and/or engage others to accomplish projects. Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization. Multitasks, prioritizes and meets deadlines in timely manner. Understanding of both the technology and capabilities of the Division’s products, market and customer dynamics, and functional operations across departments. Additionally, the successful candidate will exhibit: Positive attitude, leadership, desire and ability to lead the organization to ensure goals achievement, deep understanding of the complexities of market and customer needs, ability to develop, rationalize, and present strategy, strong analytical and computer skills, with working knowledge of financial models, strong work ethic, self-motivation, and resourcefulness. Ability to travel up to 75%. Preferred 3+ years of marketing or EP clinical support experience. Analytical fluency with Salesforce, Microsoft Excel, and PowerBI platforms. MBA a plus. WHAT WE OFFER    At Abbott, you can have a good job that can grow into a great career. We offer:  Training and career development , with onboarding programs for new employees and tuition assistance   Financial security through competitive compensation, incentives and retirement plans   Health care and well-being programs including medical, dental, vision, wellness and occupational health programs  Paid time off    401(k) retirement savings with a generous company match  The stability of a company with a record of strong financial performance and history of being actively involved in local communities  Learn more about our benefits that add real value to your life to help you live fully:?    Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.  Connect with us at , on Facebook at and on Twitter @AbbottNews and @AbbottGlobal