Advancement Communications and Marketing / Communications Manager I | Michigan State University

Michigan State University

East Lansing, Michigan, Working/Functional Title Advancement Communications and Marketing Position Summary Basic Function: Research, interviews, writes, edits and produces articles, graphics, videos, and other collateral material that supports University Advancement’s marketing strategies and plans, which are designed to grow alumni and donor engagement. The marketing communication specialist is responsible for fundraising campaign content, preparing case statements, supporting principal gift communications, developing web content, writing scripts and talking points for MSU leadership, planning content for alumni and donor events and producing video assets for a variety marketing efforts. As a member of UA’s content strategy team, the marketing communication specialist will strategize with other team members to create and plan for the distribution of content to help in the success of UA goals. Characteristic Duties and Responsibilities: Directly reporting to the Director of Marketing and Communications, the University Advancement marketing communication specialist will: Write & Edit Produces timely, relevant, and compelling content to support the strategic and operational goals to advance the institution by connection by connecting alumni and donors to their passions. Shapes, edits, and writes a broad-spectrum of articles, copy and content that is customized for a variety of media platforms and channels. Interviews alumni, donors, students, faculty and staff regarding their achievements and the extraordinary impact at MSU and in the world. Connects storytelling with the Advancement engagement model to encourage alumni and friends to advocate, volunteer, stay connected, serve their communities and support the university. Drafts, edits and fact-checks talking points, speeches, brochure copy, and other materials as requested to support University Advancement alumni and donor engagement efforts. Researches and writes stories for print, scripts, and story boards for video production. Research & Coordination  With colleagues identifies pertinent topics, interviews sources and collects information to compose articles, brochure copy, web content, videos, graphics, and photography. Analyzes complex information from a variety of source to develop articles and copy that serve the needs and interests of our readers and audience segments. Researches and compares communication products produced by peer institutions (e.g. e-newsletters, web pages, blogs, and collateral) and shares with other members of the Marketing and Communication team. Serves as a project manager for marketing communication assignments and campaigns Production Prepares copy for regular print publications and websites. Conducts video interviews. Reviews and edits photos, videos, and audio content. Reviews and or edits manuscripts, news articles, news releases and other content. As available, proofread and edit materials by peers in the department. Manages digital assets within a digital asset management system. Unit Specific Education/Experience/Skills Knowledge equivalent to that which normally would be acquired by completing a four-year degree program in journalism, English, communications, public relations, business, liberal arts or related field. One to three years of related and progressively more responsible or expansive work experience in alumni and donor communications or related field. Experiences with word processing, database, spreadsheet, and presentation software; working knowledge of Adobe Creative Suite software. (InDesign, Photoshop, Illustrator, Audition, Premiere Pro), r equivalent combination of education and experience. Travel required; Must have a valid driver’s license. Desired Qualifications A Bachelor’s degree. 3 years of copywriting experience in higher education or readily transferable skills and a proven track record of working in a complex environment. 3 years of writing/editing highly visible publications. Collaborative team-oriented style. Ability to work with a variety of personality types and sensitive to various cultures. Knowledgeable of Associated Press and Chicago writing style standards Strong news and editorial judgment. Excellent written and verbal communication skills, organizational skills and intellectual curiosity. Excellent interpersonal skills. Experience with Adobe Creative Suite. Familiar with CRM systems such as Salesforce and Ellucian Advance Equal Employment Opportunity Statement All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, age, disability or protected veteran status. Required Application Materials Resume and cover letter Together-we-will Statement The university is requiring all MSU students, faculty and staff to be vaccinated against COVID-19 with limited exceptions. Learn more at: https://msu.edu/together-we-will/ Special Instructions If you have any questions regarding this position, please contact Patricia Karam, Director of Recruitment at karampat@msu.edu .  All candidates must submit an application and resume through the Michigan State University Human Resources web-based system, the URL for this website is careers.msu.edu.   Please indicate the position number 784225  when submitting your application. MSU is an affirmative action, equal opportunity employer. MSU is committed to achieving excellence through cultural diversity. The university actively encourages applications and/or nominations of women, persons of color, veterans and persons with disabilities. Work Hours STANDARD 8-5 Remote Work Statement MSU strives to provide a flexible work environment and this position has been designated as remote-friendly. Remote-friendly means some or all of the duties can be performed remotely as mutually agreed upon. The Bidding Eligibility ends on 05/31/2022 at 11:55 PM

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