Reviews are a great way to build trust with potential customers who are searching for your services. In a consumer survey by Trustpilot, 91% said they use online reviews to make purchase decisions. The most popular source for online reviews is currently Google, at 59%, according to Bizrate Insights. Frequent, positive reviews can also help boost your visibility in SEO searches, so more people can find your business.
If you haven’t prioritized reviews yet, now is the time. They are essential in the growth of your business. Follow these simple tips to start getting more Google reviews.
Ask for reviews via email.
Email marketing is a useful tool for review requests, because you can send automatic messages to anyone who has just made a purchase. It’s always good to have a thank you email ready to go out to customers, so adding a quick request for a review – while you’re at it – is very effective.
Make it super simple for reviewers.
Even if your customers have the best of intentions, they will give up easily if reviewing takes too much time or energy. That’s why it’s important to make it as easy as possible for customers to leave a Google review. You can create a custom URL that takes them straight to the page to give you those glowing 5 stars.
Send a reminder…and then another.
People will forget to leave a review, even after being asked. It’s not personal, it’s just human nature. If they don’t do it right away, they will most likely need a reminder. Send up to two reminders after your initial request before moving on. You can’t win them all, but this definitely raises your chances of getting a few more reviews.
Use social media.
Featuring reviews on your socials isn’t just about telling people how great you are. You can include a review request while highlighting a person or a business who reviewed you in the past. Other happy customers may feel inspired to write a review of their own to join in all the fun! This also builds community and connection for your business.
Lastly, always provide a high level of customer service.
Sometimes it’s the little things that make customers want to review your business. Never stop adding the little touches that make people feel special, which will set you apart, and make customers excited to share their experience with others. It’s also a good idea to respond to all reviews in a timely, professional manner. Simply thank your reviewer for the kind words to show appreciation and maintain good relationships.
Looking for more marketing tips to help grow your business? Check out our library of resources here.