We know we’re not supposed to judge a book by its cover, but what about judging a product by its packaging? Well, in today’s competitive consumer market, it’s pretty much impossible not to! Being able to stand out in a sea of other products – whether on a store shelf or a busy social media feed – is all up to how the packaging looks. The colors, words, pictures, design, etc. is all important in catching the right peoples’ attention and winning them over immediately.
Since about 72% of consumers say packaging influences their purchasing decisions, let’s find some inspiration by looking at a few creative product packages.
Hanger Tea – points for thinking out of the box…literally.
As much competition as there is for different types of tea, Hangar Tea stands way out for us. We dare you not to smile when picking your tea bag up and hanging it on your mug with the cutest little hanger ever.
Smirnoff Caipiroska – interactive packaging done right.
At first glance, the new Smirnoff flavors spark curiosity and intrigue since they’re fully covered by a fruit-like casing. When you’re ready to dive into the bottle, you get the added experience of peeling off the skin, making for an interactive, fun experience.
Whitebites – make them smile and they will come.
Whitebites dog bones come in an adorable packaging that shows happy, smiling dogs. It’s tricky to stand out with cuteness when you’re up against other dog brands, but the slightly different approach of Whitebites is sure to get a smile from any true dog lover.
Fit Buns High Protein Bread – you can be what you eat.
The abs of bread in Fit Buns packaging comes across light-hearted and silly, while still appealing to the target audience. They aren’t making claims that the bread can give you a six-pack, but they definitely catch attention right away. Most people would need at least a second look to see what this creative packaging is all about.
These are just a few of the brands that are embracing creativity and catching eyes with their product packaging these days. Keep a lookout for the products that catch your attention throughout your day to draw inspiration for your own brand’s packaging designs.
In the meantime, learn more tips for standing out and catching attention by heading to our marketing resource library!
Tips for the Best Client Gifts Ever!
Brands send gifts to clients, influencers and media outlets all the time, in the hopes of getting valuable, honest word of mouth circulation. You want the gifts to stand out, while also offering a clear look into what the brand and products are all about. When it’s done right, freebies can be like little golden tickets that build lots of awareness for your brand.
A whopping 88% of people remember brands that sent them promotional gifts. Of course, the key is making sure your brand is remembered in a positive way.
Here are 4 gift-giving tips that can help you catch attention and get people talking about your brand.
Make it personal.
Everyone wants to feel special. The more you can personalize each gift you send, the better the effect will be. In this case, quantity is important, but spending the time to make your recipients feel special goes a long way in earning respect and trust. A hand-written note alongside your gift is a nice touch that really isn’t going out of style anytime soon. The more personal, the better!
Make it about them, not you.
Along the lines of making your gift personal, you should also make sure it makes sense for the person receiving it. Slapping a logo on a mug makes the gift about the brand. Creating a gift your client will actually use and enjoy makes it about them.
Make it look presentable.
In this case, presentation does matter. While you’re deciding what goes inside your gift, make sure the first impression is a good one. Pay attention to the packaging, the colors, the feel, the size…everything that can catch someone’s eye for love at first sight.
Make it useful.
Listen, we’ve all opened up gifts that we never, ever used. Stay away from the little trinkets that can already be found in a cluttered drawer or closet. If your client can actually use your gift, they will think of your brand often, and will be much more likely to share it with others.
Use these 4 tips as a starting point for your next freebies, gifts, or press mailers. For more marketing tips to help your brand stand out and grow awareness, check out our marketing resource library!
