How Blogs Can Impact Your SEO
Today, we’re going to talk about blogs. Do blogs help SEO? Are they really as important as you’ve heard? Do they actually make that big of a difference in your SEO rankings?
The short answer? Yes.
The long answer? Blogging can hugely improve how your website shows up in internet rankings. The higher you rank, the more clicks you get. Those clicks bring more visibility, engagement, and potential sales to your business.
Effective blogging requires consistently showing up with quality, keyword-infused content. While one blog post might not propel you to the #1 spot on Google, here are a few ways blogging can boost your SEO ranking over time.
Blogs allow organic keyword usage.
Your blogs are a way of answering the questions people are searching for. Sure, there might be a lot of competition for answering some of these questions — but that’s where keywords can help you stand out. With the help of keyword research, blogs give you the ability to weave in relevant keywords to help you rank in searches.
See, here’s the thing: It’s important to know that the days of cramming as many keywords into your content as possible are over. Instead, search engines look for organic, natural sounding keywords and keyword phrases. It takes time, but this approach will boost your SEO rankings.
Blogs keep your website fresh.
The internet is constantly evolving, and brands who want to stay relevant and visible must be able to do the same. Google looks for active websites that are updated regularly and ranks them higher than sites that stay the same.
Blogs are a great way to keep your website alive with fresh content on a regular basis. Blogging is a much more effective way to update your website without having to change your whole website frequently (homepage, about page, etc.). That’s why it helps to create a schedule or a content calendar, and then stick to it. Even if you don’t get tons of views on your blog posts or longer-form content, you are still showing search engines that your website is alive and active.
Blogs help you stand out as an authority.
If you can show Google that you are a trustworthy authority in your field, you will rank higher and show up more in searches. Creating consistent, useful content over time is a good start. Then, if other sites start to recognize your blogs as a useful source of information, they will start to link back to you. Those links are like gold in the ever-watchful eyes of Google, and getting links to your content from other trustworthy sources will boost your credibility (and rankings) big time.
Looking for more SEO tips to boost your business presence and visibility? Check out our SEO resources library here.