Are Instagram Reels Worth It?

IG Reels | Are Instagram Reels Worth It? | Marketing Career Hub

Social media can be one of two things in the marketing world: really fun and impactful, or really overwhelming and stressful. We get it โ€” social media is great, but it also tends to seem like thereโ€™s something new to try out at all timesโ€ฆ and for marketers especially, it can seem like a lot to deal with.

Hereโ€™s the thing, though: social media doesnโ€™t have to seem like a mega-complicated affair, even when everything seems to be changing all the time. Instead, you just have to approach social media with a general ability and willingness to pivot, just like in business. Enter: video content and the push to it, especially with Instagram Reels. 

Wondering how the heck to figure out Instagram Reels (and why you need to)? Weโ€™ve got you covered.

Why do I need to care about Instagram Reels?

If youโ€™re wondering why Instagram Reels even need to be on your radar, itโ€™s because weโ€™ve really been told that they need to be. See, Adam Mosseri, head of Instagram, announced pretty recently in an Instagram Live that Instagram (a powerful marketing platform in itself) is โ€œno longer a photo-sharing app.โ€ 

What he meant, do you ask? Mosseri meant that the app is starting to pivot more to video, and that showing up on video will give you a better pull in the good oleโ€™ Instagram algorithm.  Since then, weโ€™ve really seen the algorithm start to favor and to reward short-form video content, specifically in forms like Reels. This is essential to you as a marketer, since understanding shifts and leaning into them is key to lasting impact. 

How to integrate Reels into your marketing strategy

If you read that and thought, โ€œoh, great. Another thing I have to deal with,โ€ then we can promise you you arenโ€™t alone! However, there are some really easy ways that you can integrate Reels into your marketing strategyโ€ฆ and theyโ€™re also really FUN. 

Here are 9 Reels ideas that you can use in your business:

  • Showcase a product or service in Reel form.
  • Show off a behind-the-scenes or day-in-the-life from your business or brand.
  • Show your business or brandโ€™s origin story in a Reel.
  • Use trending audio to connect with your audience on Reels (and show up in the explore page feed!)
  • Explain the โ€œwhy?โ€ and the โ€œwhat?โ€ behind your business.
  • What questions do you get asked the most? Answer those in a Reel!
  • Show in-progress projects.
  • Share tutorial videos or quick tips!
  • Repurpose content (like old blogs) into Reels โ€” easy peasy!

Here’s a Full Instagram Reels Tutorial from Modern Millie.

Are you looking for a resource to help you stay up-to-date on the latest marketing trends (and jobs)? Weโ€™ve got you covered here at Marketing Career Hub. Find more here.

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