The internet is a pretty cool place to brand yourself and to run businesses — for a ton of reasons. A website makes it so easy to grow your audience, and the digital space we’re lucky to have has been the reason that countless businesses and brands have taken off. Here’s the kicker, though — to have a successful website, people have to be able to find it.
The key? A little thing called search engine optimization, or SEO. SEO is what shows your website higher up in search results, making it possible for more potential customers, clients, or employers to find it. Optimizing your site for SEO can take a long time to do well, but there are also some tweaks that can quickly boost it.
Here are six of our favorite ways to instantly optimize your SEO.
1. Make necessary site updates.
Having a slow website is the #1 culprit of poor SEO — and of high bounce rates (people visiting one page of your site and then leaving). The quickest way to fix this? Update your site, whether it’s your plugins, your software, or something else that your web provider recommends. Most site backends have great reminders for site updates — so pay attention to them.
2. Optimize your page titles, URL slugs, & meta tags.
When people search on Google, the search results come up with three things: a page title, a meta description (the little description underneath), and the URL slug of the website page. Make sure that yours clearly explain your business and the purpose of each page — and keep it simple. Remember the terms that people are likely to search in order to find your site, and try to weave them in.
3. Add headers to your existing content.
Search engines — and website visitors — don’t like when sites have a ton of longform content that isn’t at all broken up. Remember: people prefer to read things in bite-size chunks, and so do search engines. The quickest fix? Stay away from long paragraphs of text, and instead utilize headers and paragraph breaks wherever it makes sense. (Plus, you can do this easily to your current site pages!)
4. Link (a little).
Outbound and inbound links (meaning links to other sites and links to your own site) are great for SEO — when they’re used sparingly. Don’t overload your site with links, but don’t be afraid to link to helpful, aligned resources. It’s also always a great idea to link to relevant content that you’ve created to encourage your site visitors to keep clicking around.
5. Make sure your site is responsive on mobile.
Half — if not more — of people are most likely to search and land on your website from the phones they’re holding in their hands. If your site isn’t optimized for mobile users in addition to desktop visitors, you’ll lower your SEO ranking… and turn off tons of site visitors from digging more into your website. Depending on your website platform, there’s likely a mobile editor — so be sure to go in and make sure that your mobile visitors are also getting a great experience on your site.
At Marketing Career Hub, we’re all about sharing actionable, smart insights to help the next generation of marketers. Whether you’re looking to learn more about digital marketing or you’re searching for your next marketing position, we have you covered.